Trailblazers of B2B Marketing: India’s Leading 25 Marketing Geniuses Driving Business Success.

Representing the cutting-edge marketing strategy, innovation, and execution in some of India’s most prominent B2B companies, delve into the profiles of 25 exceptional marketing leaders who are shaping the future of their industries:

1. Muskan Dua (Head of Marketing, Udaan India): She is coming from a background in Business Economics, Management and Marketing has enabled her to understand the importance of keen insight on human behavior coupled with analytical and strategic thinking to provide solutions for complex problems. Udaan India is a leading visa facilitation firm that streamlines global mobility for businesses, making corporate travel seamless with its diverse visa solutions. We also collaborate with B2B travel companies, simplifying visa requirements to enable travel agents to provide comprehensive services to their clients. Muskan has leveraged digital marketing and innovative targeted campaigns to enhance travel partnerships and onboard global companies.
2. Gopal Krishna (Head of Marketing & International Sales Development, Zetwerk): Gopal Krishna spearheads marketing and international sales development for Zetwerk’s North America operations. His dual role encompasses crafting compelling marketing strategies and fostering business. Gopal’s extensive experience of over a decade and his deep understanding of business landscapes make him an invaluable asset to Zetwerk’s global expansion efforts.
3. Shalmali Patkar (Director, Marketing, PR and Strategic Alliance, Bizongo): Alumnus of IIT Bombay, Shalmali Patkar oversees marketing, public relations, and strategic alliances at Bizongo, a leading B2B marketplace for packaging solutions. Her multifaceted role involves developing comprehensive marketing campaigns, managing media relations, and fostering partnerships to drive Bizongo’s growth. Shalmali’s strategic vision and ability to align marketing initiatives with business objectives have been instrumental in establishing Bizongo as a key player in the B2B packaging industry.
4. Rajdeep Rudra (National Marketing Head – Corporate, Infra.Market): Rajdeep Rudra leads corporate marketing initiatives at Infra.Market, a technology-driven construction solutions company. His role involves developing and implementing marketing strategies that resonate with corporate clients in the construction and infrastructure sectors. Rajdeep’s expertise in B2B marketing and his deep understanding of the construction industry help Infra.Market maintains its competitive edge and drives business growth across India.
5. Nupur Singh (Head of Marketing and PR, Moglix): Nupur Singh drives marketing and public relations efforts at Moglix, a B2B e-commerce platform for industrial supplies. Her role encompasses crafting and executing marketing strategies that highlight Moglix’s unique value proposition in the industrial procurement space. Nupur’s innovative approach to B2B marketing and her ability to effectively communicate Moglix’s offerings have contributed significantly to the company’s rapid growth and market penetration.
6. Hemanth Vasudevan (VP & Head of Marketing, Ninjacart): Hemanth Vasudevan leads marketing initiatives at Ninjacart, a technology-driven supply chain platform for fresh produce. His role involves developing and implementing marketing strategies that showcase Ninjacart’s innovative approach to connecting farmers with businesses. Hemanth’s expertise in marketing and his understanding of the complexities of India’s supply chain have been crucial in positioning Ninjacart as a disruptor in the sector.
7. Sanjay Kumar (Marketing Head, Freshworks): Sanjay Kumar spearheads marketing efforts at Freshworks, a leading SaaS company. His role involves developing and executing marketing strategies that highlight Freshworks’ suite of business software solutions. Sanjay’s expertise in B2B tech marketing and his ability to communicate complex software offerings in a relatable manner have been instrumental in Freshworks’ global expansion and market penetration.
8. Richa Pokhriyal (Head of Growth Marketing, Innovaccer): Richa Pokhriyal leads growth marketing initiatives at Innovaccer, a healthcare technology company. Her role focuses on developing and implementing strategies to drive user acquisition, engagement, and retention across Innovaccer’s suite of healthcare data platforms. Richa’s expertise in growth hacking and her deep understanding of the healthcare technology landscape have been crucial in accelerating Innovaccer’s market presence and user base expansion.
9. Samrat Krishna (Head of Product Marketing, Darwinbox): Samrat Krishna oversees product marketing at Darwinbox, a cloud-based human resources management system. His role involves developing and executing marketing strategies that effectively communicate the features and benefits of Darwinbox’s HR solutions. Samrat’s expertise in product marketing and his ability to translate technical capabilities into tangible business benefits have been instrumental in positioning Darwinbox as a leading HR tech provider in the region.
10. Dushyant Panda (Senior Director – Marketing & SME Business, Razorpay): Dushyant Panda leads marketing and SME business initiatives at Razorpay, a prominent fintech company. His dual role involves crafting marketing strategies that resonate with small and medium enterprises while also driving business growth in this crucial segment. Dushyant’s deep understanding of the fintech landscape and his ability to create targeted marketing campaigns have been key to Razorpay’s success in the competitive digital payments market.
11. Harsh K. (Director – Marketing & Strategy, LeadSquared): Harsh K. spearheads marketing and strategy at LeadSquared, a sales execution CRM platform. His role involves developing and implementing marketing strategies that highlight LeadSquared’s unique value proposition in the CRM space. Harsh’s expertise in B2B SaaS marketing and his strategic approach to positioning have been crucial in establishing LeadSquared as a go-to solution for businesses looking to optimize their sales processes.
12. Saurabh Dudani (Head of Integrated Marketing, Whatfix): Saurabh Dudani leads integrated marketing efforts at Whatfix, a digital adoption platform. His role involves creating cohesive marketing strategies that span various channels and touchpoints, effectively communicating Whatfix’s value in enhancing software adoption and user experience. Saurabh’s expertise in integrated marketing and his ability to align marketing initiatives with sales objectives have been instrumental in Whatfix’s rapid growth and market expansion.
13. Shubhendra Kanade (Head of Marketing, Fractal Analytics): Shubhendra Kanade directs marketing initiatives at Fractal Analytics, a global leader in artificial intelligence and analytics solutions. His role involves developing and executing marketing strategies that effectively communicate Fractal’s complex AI and analytics offerings to a diverse B2B audience. Shubhendra’s expertise in tech marketing and his ability to translate intricate AI concepts into compelling value propositions have been crucial in positioning Fractal as an industry innovator.
14. Anindya Ghosh (Head of Product Marketing, Crediwatch): Anindya Ghosh leads product marketing efforts at Crediwatch, a fintech company specializing in business intelligence and credit risk assessment. His role involves crafting marketing strategies that effectively communicate the features and benefits of Crediwatch’s AI-powered risk management solutions. Anindya’s deep understanding of the fintech landscape and his ability to create compelling product narratives have been instrumental in establishing Crediwatch as a trusted partner for financial institutions.
15. Nikhil Premanandan (Marketing Director, SenseHawk): Nikhil Premanandan oversees marketing initiatives at SenseHawk, a SaaS platform for the solar energy industry. His role involves developing and implementing marketing strategies that highlight SenseHawk’s innovative solutions for solar project management and analytics. Nikhil’s expertise in marketing and his ability to communicate complex technological solutions have been crucial in positioning SenseHawk as a leader in the rapidly evolving renewable energy sector.
16. Krittika Chakraborty (Head of Brand Marketing, GOAT Brand Labs): Krittika Chakraborty leads brand marketing efforts at GOAT Brand Labs. Her role involves developing and executing marketing strategies that build and strengthen the portfolio of brands under the GOAT Brand Labs umbrella. Krittika’s expertise in brand building and her understanding the business landscape have been instrumental in establishing GOAT Brand Labs as a key player in the evolving e-commerce ecosystem.
17. Ajay Kumar K G (Head – Global Marketing, Zoho Corporation): Ajay Kumar K G spearheads global marketing initiatives at Zoho Corporation, a multinational technology company offering a suite of business software. His role involves developing and implementing marketing strategies that resonate across diverse international markets. Ajay’s expertise in global B2B marketing and his ability to craft culturally nuanced campaigns have been crucial in driving Zoho’s worldwide expansion and market penetration.
18. Zakki Ishaq Sait (Head of Marketing, SmartQ): Zakki Ishaq Sait leads marketing efforts at SmartQ, a digital food tech platform for corporate cafeterias. His role involves developing and executing marketing strategies that highlight SmartQ’s innovative solutions for streamlining corporate dining experiences. Zakki’s expertise in B2B tech marketing and his understanding of the evolving workplace dining landscape has been instrumental in positioning SmartQ as a leader in the corporate food tech space.
19. Phani Deepak Akella (Head of Marketing, Indusface): Phani Deepak Akella directs marketing initiatives at Indusface, a leading application security SaaS company. His role involves crafting and implementing marketing strategies that effectively communicate Indusface’s cybersecurity solutions to a tech-savvy B2B audience. Phani’s deep understanding of the cybersecurity landscape and his ability to translate complex security concepts into compelling marketing messages have been crucial in establishing Indusface as a trusted security partner for businesses.
20. Ganesh Srinivasan (Director of Product Marketing, MoEngage): Ganesh Srinivasan leads product marketing efforts at MoEngage, a customer engagement platform. His role involves developing and executing marketing strategies that effectively communicate the features and benefits of MoEngage’s AI-powered engagement solutions. Ganesh’s expertise in product marketing and his ability to craft compelling narratives around complex tech products have been instrumental in positioning MoEngage as a strong player in the customer engagement space.
21. Anita Nerkar (Head of Marketing, BiofuelCircle): Anita Nerkar spearheads marketing initiatives at BiofuelCircle, a digital marketplace for biomass and biofuels. Her role involves developing and implementing marketing strategies that promote sustainable energy solutions and highlight BiofuelCircle’s innovative platform. Anita’s expertise in cleantech marketing and her ability to communicate the benefits of renewable energy have been crucial in positioning BiofuelCircle as a key player in India’s growing biofuel market.
22. Jaya Janwani (Head of Marketing, Eventcombo): Jaya Janwani leads marketing efforts at Eventcombo, a comprehensive event management platform. Her role involves crafting and executing marketing strategies that showcase Eventcombo’s capabilities in streamlining event planning and execution. Jaya’s expertise in B2B tech marketing and her understanding of the events industry has been instrumental in positioning Eventcombo as a go-to solution for event organizers in an increasingly digital landscape.
23. Nitasha Pania (Head – Marketing & Communications, Compass Group): Nitasha Pania oversees marketing and communications at Compass Group, a global leader in food and support services. Her role involves developing and implementing marketing strategies that highlight Compass Group’s diverse range of services across various sectors. Nitasha’s expertise in B2B marketing and her ability to craft compelling narratives around service offerings have been crucial in maintaining Compass Group’s position in the industry.
24. Kartik Murugan (SVP & Head of Marketing, CitiusTech): Kartik Murugan leads marketing initiatives at CitiusTech, a leading provider of healthcare technology services and solutions. His role involves developing and executing marketing strategies that effectively communicate CitiusTech’s expertise in healthcare IT and digital innovation. Kartik’s deep understanding of the healthcare technology landscape and his ability to create targeted marketing campaigns have been instrumental in positioning CitiusTech as a trusted partner for healthcare organizations worldwide.
25. Sandeep V. (Head of Marketing, Qlik): Sandeep V. spearheads marketing efforts at Qlik, a data analytics platform provider. His role involves developing and implementing marketing strategies that highlight Qlik’s capabilities in business intelligence and data visualization. Sandeep’s expertise in B2B tech marketing and his ability to communicate complex data concepts in accessible ways have been crucial in establishing Qlik as a leader in the competitive data analytics market in India and beyond.

These professionals are not just adapting to the rapidly evolving digital marketplace; they’re actively shaping it. Let their stories inspire you to push boundaries, embrace change, and drive growth in your own endeavours.