Astrology and wellness platform Astroyogi has announced its strategic expansion into the retail sector with the launch of ‘Yogii by Astroyogi.’ This latest addition to its brand portfolio aims to address the critical need for authenticated spiritual products in a traditionally unorganized and unregulated market.
With ‘Yogii,’ Astroyogi is introducing structure, reliability, and quality assurance to an industry often plagued by counterfeit and substandard products. The brand is committed to ensuring authenticity through rigorous verification processes and stringent quality standards, setting a new benchmark for spiritual and wellness products.
Elevating Quality in the Astro-Spiritual Market
The Indian astro-spiritual products market is estimated to be valued at over ₹60 billion, highlighting significant consumer demand. To meet this demand with credibility, ‘Yogii by Astroyogi’ offers ethically sourced Rudraksha beads and malas, directly obtained from Nepal and Indonesia. Each piece is accompanied by a guarantee certificate verifying its origin, type, and energy properties, ensuring both authenticity and effectiveness.
The brand also provides an extensive range of healing crystals, including bracelets, pyramids, and raw stones, specifically curated for energy balancing and holistic well-being. Additionally, Yogii features an eco-friendly selection of puja essentials such as premium natural agarbatti, sambrani, dhoop, and traditional puja oils, all crafted following a meticulous multi-tiered quality verification protocol developed by spiritual experts and traditional practitioners.
Merging Spirituality with Social Responsibility
Beyond offering high-quality products, Yogii introduces the Karma and Destiny Initiative, a unique social impact program. A significant portion of every sale contributes to the education of underprivileged children in rural India. This initiative reflects the brand’s philosophy of blending spiritual well-being with social responsibility, fostering a cycle of positive energy that benefits both practitioners and communities in need.
Business Growth and Market Reach
Astroyogi’s expansion into retail comes on the heels of robust financial growth. The company reported a revenue increase from Rs 66.7 crore in FY23 to Rs 84.3 crore in FY24, reflecting a 26.3% year-on-year growth while maintaining strong unit economics.
Serving over 3 million global users, Astroyogi boasts a network of more than 5,000 verified professionals offering services in over 11 languages. With the launch of ‘Yogii,’ the company aims to further cement its position as a leader in the astrology and wellness sector, setting new industry standards for authenticity and quality.
As the demand for credible spiritual products continues to rise, Astroyogi’s foray into the retail space with ‘Yogii’ marks a significant step in transforming the industry, ensuring that consumers have access to genuine, high-quality products that enhance their spiritual journey.
