Where Heritage Meets Modern Craftsmanship: Saloni Jain on the Meaning and Strategy Behind Jewellery Marketing

Introduction In jewellery, every piece carries a story. It may mark a wedding, celebrate a milestone, honour a family tradition or become a personal expression of achievement. For brands operating in this deeply personal category, marketing is as much about understanding emotions as it is about communicating value. At Kalamandir Jewellers, Marketing Head Saloni Jain…