In the world of delectable delights, The Baker’s Dozen has again proven its sweet success story is far from over. The direct-to-consumer (D2C) bakery brand has secured a substantial Rs 33 crore in a recent funding round, with Wipro Consumer Care Ventures taking the lead. Fireside Ventures, Mirabilis Investment Trust, and She Capital joined the funding crusade, solidifying their belief in the brand’s rising potential.
This capital infusion couldn’t have come at a more strategic time for The Baker’s Dozen. As consumer preferences shift towards quality and artisanal products, the bakery brand will utilize the funds to fortify its distribution networks, extending its aromatic influence beyond the bustling metros into non-metro cities and international markets.
A considerable portion of the investment has been earmarked for marketing and brand-building initiatives, a testament to the brand’s commitment to not just sell products but to craft an enduring identity in the minds of its customers. In a market crowded with options, standing out is not just a choice but a necessity, and The Baker’s Dozen seems to understand this perfectly.
Founded in 2013 by the dynamic duo Sneh Jain and Aditi Handa, The Baker’s Dozen has curated a mouthwatering array of around 55 products, ranging from the ever-popular sourdough bread to tempting cakes, cookies, and crackers. While the brand has successfully conquered the taste buds of the top three metro cities – New Delhi, Mumbai, and Bengaluru – its online presence through partners like Zepto, Blinkit, BigBasket, Amazon, and Flipkart has woven a web that spans more than 40 cities.
A strategic move last year saw The Baker’s Dozen joining forces with Reliance, strategically placing its products in 200-300 Reliance Smart stores. With ambitious plans to proliferate its presence to a staggering 3,000-4,000 stores by FY24-25, the brand is not content with merely nibbling at success but is voraciously devouring new opportunities.
The company’s vision is as ambitious as its flavours – to double its business every 18-24 months and transform into a Rs 500 crore brand within the next five years. The anticipation is heightened as the company aims for an EBITDA breakeven point by April-May, showcasing a passion for baking and a shrewd business acumen that will undoubtedly leave a lasting imprint on the industry.
Currently, The Baker’s Dozen’s monthly revenue stands at a delectable Rs 5 crore, with an annual recurring revenue (ARR) dancing in the tempting range of Rs 60-70 crore. With Wipro Consumer Care Ventures leading the investment charge, it seems The Baker’s Dozen is not just breaking bread but also breaking barriers in the world of artisanal baking. The scent of success is unmistakable, and one can only wonder what tempting delights the future holds for this rising star in the bakery universe.
