Pravis, a growth marketing firm helmed by former co-founders of Momspresso, has made a significant move by acquiring a stake in StreamO, an ad-tech gaming platform. This strategic partnership aims to tap into the burgeoning gaming sector, mainly targeting the GenZ demographic, which has shown immense engagement and potential.
Founded by Tushaar Garg and Ankit Bhatia in 2021, StreamO has quickly risen to prominence by bridging the gap between brands and gamers. With a network of over 20,000 gamers and a subscriber base exceeding 300 million, StreamO has become a powerhouse in reaching out to the GenZ audience.
The collaboration with Pravis promises to enhance further StreamO’s position as a leader in connecting brands with the ever-growing gaming community. Vishal Gupta and Prashant Sinha, co-founders of Pravis, bring a wealth of experience from their journey in developing internet goods and nurturing influencer relationships. Their vision is to propel the gaming industry forward, leveraging the expertise gained from their previous venture, Momspresso, now under Honasa (MamaEarth).
StreamO boasts successful collaborations with top-tier brands, including Netflix, Amazon Prime Video, Intel, Sony PlayStation, OnePlus, Hero, Crocs, Taco Bell, and Spotify, with over 100 significant brand engagements. This indicates the platform’s effectiveness in facilitating meaningful connections between brands and the gaming audience.
The acquisition by Pravis opens up new avenues for StreamO, allowing it to access resources and knowledge essential for its growth trajectory. With Pravis’s support, StreamO is poised to expand its reach, explore innovative marketing strategies, and continue providing value to gamers and brands alike.
In a time where gaming has become more than just entertainment but a cultural phenomenon, partnerships like these pave the way for exciting developments at the intersection of technology, marketing, and entertainment. Pravis’s move to acquire a stake in StreamO underscores the immense potential in the gaming industry and the value of aligning with platforms that understand and cater to the evolving needs of the gaming community.
