Go DESi, a prominent player in India’s packaged food sector, has raised Rs 41 crore in a recent funding round led by Aavishkaar Capital. The investment, which also saw participation from existing investors Rukam Capital, Roots Ventures, and DSG Consumer, is poised to catapult the Bengaluru-based company into its next growth phase.

Founded in 2018 by siblings Vinay Kothari and Raksha Kothari, Go DESi has set out to become India’s top DESi impulse brand, focusing on bringing authentic regional flavours to consumers nationwide. This latest funding infusion will fuel the company’s expansion plans, enabling it to penetrate regional markets further, diversify its product range, and strengthen its production capabilities.

Vinay Kothari, Founder of Go DESi, expressed his confidence in the opportunities within India’s rapidly growing packaged food industry, which is expanding at a rate of 20–25 percent annually. He emphasized that the partnership with Aavishkaar Capital will bolster the company’s product portfolio and accelerate marketing initiatives, scale geographic presence, and enhance distribution networks.

The significance of this investment extends beyond Go DESi’s immediate growth. It marks the seventh investment by Aavishkaar India Fund VI, highlighting its commitment to supporting sectors that contribute to India’s financial stability, sustainable agriculture, consumer goods, and environmental sustainability.

In addition to securing funding, Go DESi has been actively involved in various programs to foster entrepreneurship and innovation in the food industry. The company was part of the Upaya Agri cohort and the Wadhwani Foundation’s FMCG scale-up programme. It was also incubated at IIM Bangalore, where it honed its business strategies and market approach.

Go DESi’s success story exemplifies the potential of homegrown brands to thrive in India’s competitive consumer goods market. The company has resonated with consumers seeking authentic and wholesome food experiences by leveraging traditional recipes and local ingredients.

Looking ahead, Go DESi is poised to make significant strides in its mission to redefine India’s snacking landscape. With the backing of strategic investors and a robust entrepreneurial spirit, the company is well-positioned to capture a larger share of the burgeoning packaged food market while staying true to its DESi roots.