To expand its footprint in the thriving plant-based market, superfood brand Nourish You has recently acquired One Good, a leading vegan dairy brand. This noteworthy development positions Nourish You as a prominent player in the plant-based food sector, offering a diverse range of products to cater to the growing demand for sustainable and cruelty-free alternatives.
One Good’s Vegan Delights: A Perfect Fit for Nourish You’s Vision
Founded in 2016 as Goodmylk by Radhika Datt, Abhay Rangan, and Veena Sudharshanchar, One Good has gained acclaim for its innovative range of vegan dairy products. One Good has provided high-quality alternatives to traditional dairy, from plant-based milk and cheeses to chocolates, curd, ghee, and butter. Notably, the company has successfully positioned itself as a cost-effective choice for vegan milk in specific regions, making cruelty-free options more accessible to consumers.
Leadership Integration and Continued Growth
As part of the acquisition, the entire One Good team, including co-founders Abhay Rangan, Radhika Datt, and Dhivakar Sathyamurthy, will be joining Nourish You’s leadership. This integration is expected to bring together diverse expertise, further enhancing the capabilities of both brands in delivering top-notch plant-based products to consumers.
One Good’s track record in acquiring three plant-based companies showcases a commitment to growth and innovation in the vegan food space. This aligns seamlessly with Nourish You’s ethos of providing nourishing superfoods to consumers. The collaboration is poised to drive advancements in plant-based offerings, setting the stage for a more sustainable and compassionate future.
Nourish You’s Superfood Legacy and Global Impact
Established in 2015 by Sowmya Reddy, Krishna Reddy, and Rakesh Kilaru, Nourish You has been a trailblazer in introducing superfoods like quinoa and chia seeds to Indian consumers. The company manages an impressive 5,000 acres of Quinoa and Chia farms across Rajasthan, Karnataka, and Madhya Pradesh, ensuring a consistent and quality supply of superfoods.
With an expansive product portfolio spanning Quinoa, Chia, Millets, Edible Seeds, and breakfast cereals, Nourish You has become a global player, exporting its offerings to countries such as Singapore, Nepal, Kenya, Dubai, Mongolia, and the Maldives. The acquisition of One Good is anticipated to diversify Nourish’s further product range, providing consumers with a broader selection of plant-based options.
Backed by Influential Investors: A Testament to Success
Nourish You’s journey is bolstered by the support of notable investors, including Zerodha’s Nikhil Kamath, Samantha Ruth Prabhu, Rohit Chennamaneni, Y Janardhana Rao, Abhijeet Pai, and Abhinay Bollineni. This backing signifies confidence in the brand’s vision and underscores its potential for continued growth and success in the dynamic plant-based market.
Acquiring One Good by Nourish You marks a pivotal moment in the evolution of plant-based offerings in India and beyond. This strategic alliance not only strengthens the product portfolios of both brands but also contributes to the broader mission of creating a more sustainable and compassionate food industry. As Nourish You continues to innovate and expand, consumers can look forward to more nourishing and ethical choices in plant-based superfoods.
