Ennoventure, a leading provider of brand protection and authentication solutions, has successfully raised $8.9 million in its Series A funding round. The round was led by Singapore-based venture capital firm, Tanglin Venture Partners, with participation from existing investors, including Fenice Investment Group and additional SAFE investors.
The funds raised will be used to enhance Ennoventure’s product offerings and further its mission of providing unparalleled brand protection globally. The company aims to expand its innovative solutions, which utilize advanced technologies like AI, blockchain, and cryptography, to ensure product authentication and secure supply chain management across various industries.
Founded in 2018 by Padmakumar Nair and Shalini V Nair, Ennoventure has developed an AI-based cryptographic signature solution designed to track and authenticate packaging products. The company’s technology allows consumers to scan product packaging and access detailed product information on a web-based platform, including augmented reality (AR), virtual reality (VR) experiences, and videos. This ensures that the products are genuine and come from verified sources.
Ennoventure’s patented invisible signature technology has become essential in industries such as FMCG (Fast-Moving Consumer Goods), automotive, pharma, and industrial spare parts. By leveraging AI and cryptography, the company’s solution authenticates billions of product units globally, offering real-time protection against counterfeit products and helping brands safeguard their reputation.
The new capital will help Ennoventure accelerate its global reach and continue its mission to revolutionize brand protection for businesses and consumers alike.
