Krvvy, a new-age direct-to-consumer (D2C) lingerie and shapewear brand, has raised ₹6.1 crore (approximately $705,000) in a pre-seed funding round co-led by Titan Capital and All In Capital. Several angel investors, including Nikita Gupta, Emmanuel Suraj (CEO of DefinEquity), Anuj Jain (VP of Investwell), and Anubhav Arora (Head of Credit at Metalbook), also participated in the round.
The funds will enable Krvvy to broaden its online and offline reach across India, catering to the evolving needs of Indian women. Currently, the brand sells its products through its website and leading e-commerce platforms like Amazon and Myntra.
Launched in May 2024 by Yash Goyal and Anant Bhardwaj, Krvvy focuses on creating high-quality, functional innerwear and shapewear designed for Indian body types. The brand’s solution-driven approach emphasizes comfort, functionality, and inclusivity, aligning with the rising demand for shapewear in India, a category that has seen substantial growth in Western markets.
Krvvy’s product portfolio includes bras, underwear, and shapewear, combining innovative designs with a focus on style and practicality. The brand aims to fill a significant gap in the Indian market by offering products that blend aesthetics with functionality, ensuring every customer feels confident and comfortable.
With the pre-seed funding, Krvvy is well-positioned to make a mark in the burgeoning Indian innerwear market, estimated to grow significantly in the coming years, driven by increasing consumer awareness and a shift toward premium and functional lingerie options.
