Adukale, an omni-channel FMCG brand specializing in Karnataka’s culinary delights, has raised Rs 11 crore (approximately $1.32 million) in its pre-Series A funding round. The investment was led by Force Ventures, with participation from notable investors, including Aanya Ventures, Subrata Mitra, and Radhika Pandit.
The funding round is intended to fuel Adukale’s expansion plans, including scaling up its outlets, expanding its distribution network, and further investment in manufacturing, research, and development for its future product lineup.
Bharat Kaushik, Director and CEO of Adukale, expressed the brand’s mission to go beyond mere culinary offerings, aiming to embody the rich culinary heritage of Karnataka in every dish they create, with aspirations for leadership in the industry.
Founded in 2009 by Kaushik, Adukale boasts a range of over 75 products made from natural, preservative-free ingredients. The brand has already established a strong distribution network across Karnataka, with a presence in supermarkets and 20 experience centres in Bengaluru and Mysuru. Additionally, it is expanding its e-commerce presence to reach more consumers.
Force Ventures, headquartered in Bengaluru, is known for its investments in early-stage and growth-stage companies and venture debt. Its diverse portfolio includes successful companies such as AdvantageClub, Zetwerk, and Credgenics, among others.
This funding round marks a significant milestone for Adukale, which is positioning itself for further growth and innovation in the FMCG sector, leveraging its unique offerings and strong market presence.
