New Delhi, January 2025: Urja Mobility, a leading player in electric vehicle (EV) solutions, has announced the rollout of its B2C battery leasing program, targeting e-rickshaw drivers in ten strategically chosen cities. This initiative aims to address the financial challenges associated with battery ownership by converting high upfront costs into affordable monthly payments. The program introduces a “Smart Opex Model” that provides drivers access to superior Lithium-Ion batteries, which offer longer life cycles, minimal maintenance, and enhanced thermal performance compared to traditional Lead Acid options.
The ten cities included in the initial phase are Agra, Lucknow, Ayodhya, Varanasi, Kanpur, Prayagraj, Siliguri, Guwahati, Bhubaneswar, and Puri. These locations were selected for their high EV adoption rates and significant tourist traffic, enabling drivers to maximize asset utilization. The leasing program is designed with flexibility in mind, allowing drivers to pay a monthly lease value over 12 to 24 months. At the end of the tenure, battery ownership transfers to the driver, providing them with a reliable energy solution for over five years.
Urja Mobility has established service centers in each of these cities to ensure seamless operations. These centers will provide end-to-end support, including installation, maintenance, and troubleshooting, to guarantee vehicle uptime for at least 26 days a month. Drivers will also benefit from smart, technology-enabled batteries equipped with advanced Battery Management Systems. This system uses data analytics and AI to monitor battery health, predict potential issues, and maintain optimal performance, ensuring reliability and safety.
Commenting on the launch, Mr. Pankaj Chopra, Founder and CEO of Urja Mobility, said, “This initiative represents a significant step forward in making electric mobility accessible and affordable for e-rickshaw drivers. By providing a cost-effective, reliable, and sustainable battery solution, we aim to empower drivers and contribute to India’s vision for a greener future.”
To support its ambitious goal of onboarding 50,000 e-rickshaw drivers, Urja Mobility plans to educate users about the benefits of switching to Lithium-Ion batteries. With over 75% of the market still reliant on Lead Acid solutions, this initiative emphasizes the long-term economic and environmental advantages of adopting modern battery technology. Additionally, drivers will have access to digital tools that provide real-time insights into battery performance and lease details, simplifying the management process.
Urja Mobility’s battery leasing program aligns with India’s broader electric mobility and sustainability goals, particularly the vision of achieving 100% electrification of commercial three-wheelers by 2030. By addressing barriers to EV adoption and promoting sustainable solutions, Urja Mobility is playing a crucial role in advancing the country’s transition to clean energy transportation.
About Urja Mobility
Urja Mobility is revolutionizing the commercial EV landscape by offering an innovative battery leasing model. As the future of transportation shifts towards electric vehicles, Urja Mobility provides businesses with an affordable and sustainable way to integrate EVs into their fleets. Through their leasing plans, Urja Mobility offers Lithium-Ion batteries for electric three-wheelers and two-wheelers, providing clients with the flexibility to convert battery costs into manageable monthly payments while benefiting from advanced energy technology.
