The company’s 360-degree marketing campaign celebrates the product and encourages users to share their experiences with #PadWaliPanty
Gurgaon, September 24, 2024: Personal hygiene brand Pee Safe has launched a 360-degree campaign for its innovative disposable period panty. The product has been a huge success with customers and since April 2024, Pee Safe has sold nearly one million units of the period panty, with a 45% repeat purchase rate on its website.
This marketing initiative not only highlights the innovative product, but also normalises the period panty. Key features of the disposable period panty include 360 degree coverage, soft and comfortable material, snug, panty-like fit and easy disposal.
On quick commerce channels, the product is seeing a significant growth rate of 20-25% month-on-month. The marketing efforts include targeted billboards in key areas like Cuffe Parade, Kamala Mills, and Powai, reaching approximately 40,000-50,000 working professionals.
Pee Safe’s radio ads on Radio City and Fever FM are set to connect with 1.8 million and 2 million listeners, respectively. Join Pee Safe in celebrating this campaign by watching the DVC and sharing your experiences with #PadWaliPanty!.
Through its advertising and marketing campaigns, Pee Safe has always tried to change the way society views and discusses the topic of menstruation. The brand has been working on building open-mindedness with this dialogue and script of the campaign. It has demonstrated a similar theme in its previous ad campaign, ‘a period-friendly world.’
“At Pee Safe, we believe in empowering every individual to embrace their menstrual cycles with confidence and comfort. Through our 360-degree campaign, we aim to normalize period care and celebrate the diverse choices available to menstruators today. Our period panties provide freedom and peace of mind, while our diverse range of period care products provide menstruators a range of choices that prioritize their comfort and lifestyle” said Mr. Vikas Bagaria , Founder Pee Safe.
Co-founded by Srijana Bagaria, with the help of her husband and the founder, Vikas Bagaria, in 2013 and officially launched under Redcliffe Hygiene Private Limited in 2017, Pee Safe has been focused on providing women with solutions to their everyday problems. Products are available in upwards of 25,000 retail counters across 100+ cities in India.
Pee Safe has achieved much recognition for its toilet seat sanitiser spray, the company has expanded into feminine hygiene and men’s hygiene(pads, tampons, cups, intimate wash etc), grooming (FURR), Sexual Wellness (DOMINA), while also being one of the leading pioneers in a few sub-categories.
Pee Safe also exports to 23 countries along with a presence in all major e-commerce marketplaces, apart from their own online platforms.
