GetVantage portfolio brands to gain exclusive access to Myntra’s D2C rising star initiative
In the past, onboarded D2C brands on Myntra have experienced average growth of 2x-3x in demand
Bangalore, January 08, 2025: India’s leading fashion e-commerce platform Myntra has doubled down in supporting select portfolio brands and partnered with GetVantage as a preferred embedded B2B fintech and Growth Capital financer. GetVantage’s portfolio brands will get exclusive access to Myntra’s D2C Rising Star initiative.
Through this collaboration, a select group of GetVantage portfolio companies will participate in this invite-only program. Participating brands will gain access to Myntra’s platform scale, trend-based data, and dedicated account management service. GetVantage’s portfolio brands like Tjori, Valkyre, Ornaz, Nua Woman, Jade Forest, Elaver Sports etc will be participating in Myntra’s D2C Rising Star initiative.
“This collaboration underscores GetVantage’s commitment to empowering emerging brands of India with growth-focused opportunities and strategic partnerships. Myntra’s platform will give our participating portfolio brands a good opportunity for better engagement with users,” said Bhavik Vasa, Founder, GetVantage. Launched in 2020, GetVantage’s Embedded B2B finance platform has pioneered the concept of data-driven, digitally-delivered cash flow-based financing across 18+ sectors with a strong portfolio of nearly 2,000+ small businesses.
Myntra’s D2C initiative is aimed at nurturing India’s most promising fashion-forward D2C brands. It is focused on providing exposure to over 150 million Myntra trend-focused users. Participating brands will gain a dedicated icon on Myntra’s homepage, access to a dedicated brand-store ecosystem, and personalized curation to enhance customer engagement.
In a bid to accelerate the growth of made-in-India brands, Myntra plans to onboard 500 D2C brands in the fashion, beauty, and grooming space through the D2C Rising Star initiative. Participating brands have seen significant benefits, with some experiencing an average growth of 2X in demand.
“We are looking forward for this collaboration as it will help us improve brand salience and integration. Social commerce, AI-generated purchasing tips will also help draw customers to shop for our products,” said Karishma Kewalramani, founder, FAE Beauty. Brands signing up for Myntra’s D2C Rising Star initiative will also be able to improve conversion on platform through faster delivery and higher repeat orders.
GetVantage’s participating portfolio brands can gain access to personalized consultative account management to optimize performance. They can leverage Myntra’s platform to improve customer acquisition costs and reach a wider audience. The D2C Rising Star initiative also provides superior customer experience to help brands establish long-term loyalty.
About GetVantage:
GetVantage is an AI-powered, embedded B2B finance platform revolutionizing India’s MSME landscape with fast, founder-friendly capital. Launched in 2020 by fintech pioneers Bhavik Vasa and Amit Srivastava, GetVantage leverages proprietary DataTech and API technology to provide fair, non-dilutive funding solutions ranging from INR 2 lakhs to INR 20 crore. Built with transparency and efficiency at its core, GetVantage’s platform has empowered thousands of businesses across sectors like eCommerce, B2B SaaS, Edtech, and Cleantech, driving over $900 million in GMV.
Our unique cash-flow-based financing approach, supported by a robust network of financial partners including GetGrowth Capital (an RBI-licensed NBFC), allows us to deliver capital without requiring founders to dilute ownership or provide collateral. Backed by marquee investors and integrating advanced AI and OCEN (Open Credit Enablement Network) capabilities, GetVantage has simplified funding access for high-potential businesses, offering a streamlined path for entrepreneurs to secure vital working capital.
Our mission is clear: let founders focus on growth while GetVantage provides the fuel.
