New Delhi, 12th March, 2025: Kraftshala, India’s leading edtech platform for marketing jobs, has launched a ₹40,000 scholarship for women aspiring to join its Post Graduate Program (PGP) in Sales and Business Leadership. The initiative is aimed at addressing the gender gap in sales leadership by providing women with the right training, skills, and industry access.
Sales teams in India continue to be male-dominated, despite growing demand for diverse leadership. Kraftshala is working to change this. Its PGP in Sales and Business Leadership has helped graduates secure roles in top companies, including unicorns, with an average CTC of ₹10.5 LPA and highest CTC going up to ₹17.5LPA.
At Kraftshala, this commitment is reflected internally as well. For the past two years, both of its sales teams—student outreach and recruiter partnerships—have been led by women. These leaders started as associates, performed exceptionally, and moved into leadership roles.
“Women are not underrepresented in sales leadership due to a lack of talent, but a lack of access. This scholarship is one way to change that,” said Varun Satia, Founder & CEO, Kraftshala.
Applications are now open. Women looking to build a high-growth career in sales are encouraged to apply. Kraftshala is also inviting organizations to sponsor future scholarships and hire talented women in sales.
Link to apply – https://www.kraftshala.com/sales-course/
About Kraftshala
Kraftshala, an online skilling institution, is dedicated to transforming the educational landscape for Indian students at scale. Established in 2016 by FMS- Delhi alumni Varun Satia and Eshu Sharma, it has become one of India’s largest marketing and sales-focused higher-ed institutions. Backed by investors like Doreswamy Nandkishore (Ex-Head of Asia, Oceania, Africa for Nestlé SA & Global CEO for Nestlé Nutrition), Phanindra Sama (Founder / Ex- CEO at Redbus. Advisor at WestBridge Capital. Former Chief Innovation Officer, Govt of Telangana), Amit Kumar Agarwal (Co-founder and CEO at Nobroker.com), Kraftshala has trained thousands of students and facilitated over 2,000 direct placements in marketing and sales. By addressing the gap between education and employment, Kraftshala’s intensive online programs equip students with job-ready skills, supported by industry experts. Kraftshala ensures accountability in education by offering fee refunds if placement criteria aren’t met, setting a standard for the industry. Through flagship programs like Marketing Launchpad, Content & Social Media Launchpad, and PGP in Sales and Business Leadership, Kraftshala empowers individuals to excel in their careers and meet the demands of the dynamic marketing landscape.
