The aim of the collaboration is to bring both aspiration and affordability to target audiences.
Everyday fashion brand Beyoung has collaborated with India’s beloved YouTube star Bhuvan Bam of BB Ki Vines Fame and his hilarious character Titu Mama. The campaign combines Beyoung’s trendy clothing with Bhuvan Bam’s humour. The new video showcases Beyoung’s latest collection, Urban Xclusive Collection #AspirationalBhiAffordableBhi. The aim of this campaign is to bring Beyoung’s core message of the coexistence of Aspiration and Affordability across to the audiences in the most entertaining way possible.
In the video collaboration, Bhuvan Bam gives Titu Mama a stunning makeover using Beyoung’s Urban Xclusive Collection. When Titu Mama asks Bhuvan who his stylist is, Bhuvan surprises him by revealing that it’s Beyoung.in! Titu Mama is amazed by the incredible benefits Beyoung offers. With an engaging storyline and relatable humor, this video not only entertains but also highlights Beyoung’s brand message – Aspirational Bhi, Affordable Bhi.
“We couldn’t be more excited about teaming up with Bhuvan Bam and Titu Mama. This collaboration perfectly captures Beyoung’s spirit of being stylish, relatable, and fun. Bhuvan’s ability to connect with his audience is incredible, and we believe this partnership will create memorable experiences for our customers,” said Shivam Soni, Founder and CEO of Beyoung.
“Partnering with Beyoung is super exciting for me! I connect with their principles of making fashion accessible to everyone. Bringing Titu Mama into this adds that extra bit of humour and relatability, which I think our audience will really enjoy,” said Bhuvan Bam, who has been the face of Beyoung since October 2023.
Bhuvan Bam’s close connection with the audiences and immense digital appeal makes him incredibly relatable, especially among the youth. Beyoung’s target audience also relates to the boy-next-door aura that Bhuvan Bam has. This partnership lets Beyoung stay connected with audiences of all age groups, making fashion fun and approachable for everyone.
In its efforts to stay relevant to its customers in tier 2, 3 and 4 cities, Beyoung is leveraging advanced tech tools. Having an ARR of Rs 200 crore in 2023-24, Beyoung is aiming to achieve Rs 650 crore turnover by 2027. Beyoung has already launched stores in cities like Udaipur, Bhilwara, and Kota. It is aiming to launch 30 stores by the end of 2024. It plans to open 300 stores by 2027.
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About Beyoung –
Rajasthan-headquartered, Beyoung is an everyday fashion brand that caters to tier 2, 3, and 4 cities, offering aspirational, affordable, and convenient apparel. With a focus on quality and customer satisfaction, Beyoung aims to make fashion accessible to everyone. The company offers men’s clothing, women’s clothing, couple wear and bottom wear. The fashion brand is founded by Shivam Soni, Shivani Soni, Sakshi Soni and Shankar Mali. As Beyoung continues to grow and innovate, it aims to be a neighbourhood store in the forthcoming years.
