Mumbai, November 27, 2024
In a strategic move aimed at accelerating its expansion and innovation, abCoffee has appointed Rohit Tiwari as its new President of Operations. Rohit brings a wealth of expertise in scaling businesses, having previously built 0 to 1 team at OYO and Prepladder (a Unacademy company) and driven customer acquisition and network expansion to over 600,000 touch points at Airtel Payments Bank. He also holds an impressive record of leadership roles at FMCG giants like Unilever and Marico, adding a versatile edge to abCoffee’s leadership team.
Rohit’s appointment marks a new chapter for abCoffee as the brand looks to reinforce its position as a leading player in the takeout coffee segment, focused on convenience, affordability, and quality powered by efficient and technology driven operations.
At OYO, Rohit was instrumental in scaling operational teams and improving service efficiencies, a testament to his strategic foresight and operational expertise. Meanwhile, his role at Airtel Payments Bank underscores his experience in establishing and managing extensive distribution networks—skills that align seamlessly with abCoffee’s growth strategy as it targets new markets and innovative customer engagement channels.
About abCoffee: abCoffee is India’s highest customer-rated and award-winning coffee company, dedicated to bringing India’s best-grown coffees at honest prices to the people of India. The brand’s grab & go format combined with specialty coffee and advanced backend operations have helped them serve over 1M+ coffees in such a short span of time. Their dedication to quality is evident in their meticulous sourcing of 100% specialty coffee beans from India’s top coffee plantations. This commitment has resulted in an impressive customer loyalty rate and India’s leading NPS rating in the category.
