Centricity, a Gurugram-based wealthtech startup, has successfully raised $20 million in a seed funding round led by Lightspeed. Paramark VC, along with a group of prominent investors including the Burman Family Office, Shantanu Agarwal, and angel investors like Ritesh Agarwal, Vishal Dhupar, and the MS Dhoni Family Office, also participated in the round.
This fresh capital injection follows a $4 million pre-seed round in September 2022, marking a significant leap in Centricity’s valuation from $20 million to $125 million—more than a sixfold increase. The company aims to utilize the new funds to expand its platforms—Invictus and One Digital—by enhancing technology, growing its private banking services, and pursuing strategic acquisitions.
Centricity plans to double its technology development team, expanding from 75 to over 150 members. The company’s focus will be on building AI-driven modules, insurtech solutions, and broking-tech platforms to better serve financial product distributors (FPDs) and single-family offices (SFOs).
Founded in early 2022 by Manu Awasthy, Centricity offers plug-and-play solutions aimed at simplifying financial transitions and empowering advisors to manage financial portfolios effectively. It operates with a B2B2C approach, targeting financial advisors who serve both businesses and consumers.
