VerSe Innovation, the parent company behind popular platforms Dailyhunt and Josh, has announced its acquisition of digital marketing firm Valueleaf Group in a strategic cash and equity deal. This acquisition is anticipated to significantly enhance VerSe’s growth trajectory, with an expected boost in revenue of $100 million and a 10% EBITDA margin projected for FY25.

Integrating Valueleaf’s capabilities with VerSe Innovation’s advanced advertising technology stack and data management platform is expected to create substantial synergies. By combining Valueleaf’s performance data, supply-side integrations, and industry-specific solutions with VerSe’s existing infrastructure, the company aims to deliver superior Return on Ad Spend (ROAS) for advertisers, thereby strengthening its position in the digital marketing space.

Co-founders of VerSe Innovation, Umang Bedi and Virendra Gupta, emphasized the strategic value of the acquisition in a joint statement. “The acquisition of Valueleaf Group will position us for substantial revenue growth. With the integration of Valueleaf’s data-driven insights with our ad tech platform, we anticipate a marked increase in advertising efficiency and effectiveness, driving higher-value partnerships.”

This move follows VerSe Innovation’s acquisition of Magzter in April, a global digital newsstand boasting a library of over 8,500 premium magazines and newspapers. This foray into premium content signalled VerSe’s ambition to become India’s largest digital media tech conglomerate.

VerSe has raised over $1.5 billion across multiple funding rounds and was last valued at $5 billion following an $805 million investment led by the Canada Pension Plan Investment Board in April 2022. The acquisition of Valueleaf further solidifies VerSe Innovation’s commitment to expanding its digital ecosystem and enhancing its service offerings for advertisers and content consumers.