People feel a lot of comfort in the space they are living in and this sense of comfort has also seen an increase after the COVID-19 Pandemic.This has led to more and more people realising that our living space is an essential part of our lives and this has led to an increased demand in the home decor market.The Indian interior design market size is roughly around $31.5B and is growing rapidly with each passing year.
A list of carefully curated new startups in the home decor and home furnishing sector has been put together by Indian Startup Times for you to revamp your living space.
1.Wify: A pioneering force in India’s home decor scene since its inception in 2019 by founders VIkram Sharma and Deepanshu Goel, Wify redefines contemporary living with its tech-infused approach. Specializing in smart home solutions, Wify seamlessly integrates technology into everyday decor, offering products like smart lighting systems and automated furniture. With a vision to elevate homes into intelligent and stylish spaces.The company has raised $6.1M as of 2024.
2.YouCraft: Founded in 2020 by Manav Goel and Rajib Saha, one of the biggest home decor startups in India in recent times, Youcraft serves as a marketplace for all things interior.The company offers a unique array of handcrafted home decor items and is located in Bengaluru.The company received a funding of a whopping $10M.
3.Vaaree: Vaaree is a home furnishing and decor startup that offers a wide range of home products and was founded in 2022 by Garima Luthra, Pranav Arora, and Varun Vohra. The company operates through various channels, providing a wide range of products from kitchenware catering to home cooks to bedding that ensures maximum comfort.Vaaree has raised a total of $4M
4.Nestasia:Founded in 2018 by Aditi Murarka Agrawal and Anurag Agrawal, Nestasia manufactures and offers a mix of products from India and Southeast Asia that blend modern design, traditional techniques and a wide range of materials like clay, metal, wood, and marble for home decors.The company generates a revenue of $2.5M. In 2021, the company raised $4M in its Series A round, led by Stellaris Venture Partners.
5.Ayena Innovation: Founded in 2020 by Utsav Mahto and having raised $721k, Ayena Innovation is driven by a passion for inventing modular solutions that make a lasting impact on our fast-changing world. Their goal is to encourage people to love their daily lives.Sustainability is at the core of everything they do, and are committed to creating 100% recyclable and reusable products that minimize our environmental impact.
6.P-TAL: The goal of P-TAL is to preserve the indigenous Thathera craft form of Jandiala Guru from Amritsar. A group of accomplished artisans known as the Thatheras of Jandiala Guru are experts in the age-old craft of hammering copper and brass sheets into customary utensils.Founded in 2019 by Aditya Agrawal and Kirti Goel,this company set out to practice India’s only UNESCO-listed craft form.They have raised a total of $500k till date.
7.Greenkin: Founded in 2022 by Abhilash Pandey and Ritika Wadhawan,Greenkin is an online store where we can buy decorative exotic plants potted in premium handcrafted pots and planters.The company has raised a total of $300k.
8.Shadez: Shadez specializes in painting any size of project in just one day.Their smart painting process, latest automatic tools and professional painters make the process faster than any other conventional process of painting and eliminates all of the hassle and mess we usually get with painting projects.Shadez was founded in 2018 and has received funding worth $300k.
9. Frikly:Frikly is a one-stop online store for everything a home needs, including furniture, home interior and renovation products.The company was founded by Rajkumar Malu in 2022 and has raised $252k.
10.Pelican Essentials:This company is one-of-a-kind brand of customized furniture. Their product catalog includes all sorts of furnitures for households.The company claims to offer premium sustainable materials.Shahnawaz Aalam founded the company in 2020 and has raised $250k.
11.The Artment:Founded in 2019 by Aanchal Agarwal and Aditya Agarwal,Artment is an art decor brand that brings a wave of artful joy into regular life.They are an e-commerce platform for luxury home decor.They design and offer art pieces in multiple categories like dining, barware, decor, lighting, etc. with all products being 100% made in India, which allows the brand to scale its products to cross-border markets.They have raised $220k till date.
12.Decortwist:Decortwist is an online store intended to sell home decorating items. The company’s platform offers affordable luxury products in a wide variety of categories like decor, dining, garden, furniture and gifting at a reasonable price.The company was found in 2022 by Anupam Rajey and Nidhi Bajpai and has raised $200k
13.Dybo: Dybo is a provider of product visualization solutions for furniture industries. The company offers product visualization technologies for online and offline stores. It allows customers to completely alter all aspects of their product and customize them accordingly in a 3D view.Dybo was found in 2019 by Dhawal Jain,Hema Jain and Aman Kumar and has raised $160k.
14.Cinnamon Homes: Founded in 2022 by Anand Suman,Cinnamon Homes operates as a home décor startup. Cinnamon Homes is specially curated for the aspiring citizens who have a penchant for making their homes look beautiful and classy.The company is funded by an angel investor.
15.LVNG Design studio: Founded in 2020 and with it’s office located in Bengaluru,LVNG Design Studio is a one stop solution to furnish our home and create a space that matches with your personality.They have been recipients of GREB awards 2023 and the REALTY+ awards 2022.
16.Tuftplace: Found in 2021,Tuftplace has emerged as one of India’s leading and most popular online marketplace for manufacturing customized high-quality rugs.The most unique feature of tuftplace that differentiates it from it’s competitors is that it enable the customers to design their rug.
17.Kemfert:Founded in 2019,Kemfert are masters in creating pristine spaces that are tailor-made and special. They combine expertise in the fields of Interior Design, Architecture, Project Management and execute it with a focus on strategic planning to provide awesome spaces with a comfortable experience for all clients.
18.Decorify:Decorify is an online marketplace founded in 2020 manufacturing top quality resin statues in Meerut.They provide the most exotic collection of aesthetic resin and modern resin statues at great prices.
19.Taglier: Tagliér is a B2B Manufacturer and Exporter symbolizing innovation in the world of luxury home décor, furniture, & handcrafted products founded in 2022.Their mission revolves around responsible design, creating exclusive products that not only elevate brand identity but also foster long-term growth.
20.DecorBuzz: Found in 2023,DecorBuzz is an online platform that aims to inspire and guide individuals who are passionate about home decor and interior design.The platform offers a wide range of articles, guides, and product recommendations to help people create the space of their dreams.
Disclaimer: The ranking of the top 20 home decor startups in India in 2024 is based on criteria such as funding received, size of customer base, and orders completed to date. This list is for informational purposes only and does not constitute a guarantee of the startups’ performance or reliability. Readers are encouraged to conduct their own research before engaging with any startup mentioned.
This article is written by Sangnik Baidya, Sr.Feature Writer & Tech Expert at Indian Startup Times.