The Ayurveda Experience (TAE), a pioneer in direct-to-consumer skincare and nutrition rooted in ancient Ayurvedic principles, has announced a significant milestone with the closing of a $27 million Series C funding round. Led by Jungle Ventures, a prominent investor in early-growth stage ventures across India and Southeast Asia, this financing round underscores TAE’s commitment to revolutionizing holistic wellness through innovative products and personalized experiences.
Building upon its successful Series B round, which saw strategic investments from Fireside Ventures, Kalpavriksh Trust, and Anicut Capital, among others, TAE’s latest funding infusion further solidifies its position as a leader in the Ayurveda-inspired beauty and wellness market. With over $41 million raised to date, the company is poised to accelerate its expansion initiatives and amplify its impact on global wellness consciousness.
Founded in 2010 by visionary entrepreneur Rishabh Chopra, TAE has cultivated a diverse portfolio of brands, including iYURA, Ajara, A Modernica Naturalist, and Ayuttva. These brands offer a comprehensive range of skincare solutions, nutritional supplements, and wellness practices tailored to modern lifestyles while staying true to Ayurvedic traditions. TAE’s commitment to authenticity, quality, and customer-centricity has earned it a loyal following worldwide, with products in 20 countries and a strong presence in key markets such as North America, Europe, Canada, Australia, and India.
The capital infusion from Jungle Ventures, SIDBI Ventures, Anicut Capital, and Sharrp Ventures (Mariwala Family Office) will fuel TAE’s growth initiatives across multiple fronts. Key focus areas include enhancing brand visibility, deepening customer engagement through personalized experiences, investing in cutting-edge research and development, and expanding distribution channels to reach new audiences. Additionally, TAE remains dedicated to providing educational resources, consultations, and community-building opportunities to empower individuals on their wellness journeys.
Commenting on the funding round, Rishabh Chopra, Founder and CEO of The Ayurveda Experience, expressed gratitude for the continued support from investors and customers alike. He stated, “This investment not only validates our mission to bring the ancient wisdom of Ayurveda to the forefront of modern wellness but also enables us to accelerate our growth trajectory and reach new heights of impact. With the support of our valued partners, we are excited to embark on the next phase of our journey, further enriching lives through holistic health and beauty solutions.”
As TAE continues to innovate and expand its offerings, it remains committed to upholding the highest integrity, sustainability, and efficacy standards. Through a combination of timeless wisdom and cutting-edge innovation, The Ayurveda Experience is poised to redefine the future of holistic wellness, one person at a time.
