In recent years, the Direct-to-Consumer (D2C) model has surged in popularity, revolutionising the way brands engage with consumers.In India, this trend has caught the attention of venture capital firms seeking to back promising startups disrupting various industries through the D2C approach.Here is a list of top 20 VC firms investing in D2C startups:
- Artha Group
- Location: Mumbai, Maharashtra
- Number of investments in D2C startups: 19
- Notable Investments: Buupass, GetWork
- Titan Capital
- Location: Gurgaon, Haryana
- Number of investments in D2C startups: 19
- Notable Investments: DevDham, Statement
- Inflection Point Ventures
- Location: Gurgaon, Haryana
- Number of investments in D2C startups: 18
- Notable Investments: Settl, SkinQ
- Fireside Ventures
- Location: Bangalore, Karnataka
- Number of investments in D2C startups: 17
- Notable Investments: Newme, Slurrp Farm
- Kae Capital
- Location: Mumbai, Maharashtra
- Number of investments in D2C startups: 14
- Notable Investments: ONWO, Disprz
- Accel India
- Location: Bangalore, Karnataka
- Number of investments in D2C startups: 13
- Notable Investments: ASETS, Oasis Security
- Elevation Capital
- Location: Gurgaon, Haryana
- Number of investments in D2C startups: 13
- Notable Investments: mylight50, Vridhi Home Finance
- Blume Ventures
- Location: Mumbai, Maharashtra
- Number of investments in D2C startups: 13
- Notable Investments: Airblack, Glampus
- PeakXV Partners (formerly Sequoia India)
- Location: Bangalore, Karnataka
- Number of investments in D2C startups: 13
- Notable Investments: Triple-A, Twin Health
- Unicorn India Ventures
Location: Mumbai, Maharashtra
- Number of investments in D2C startups: 12
- Notable Investments: HiWi, Aurassure
- India Quotient:
- Location: Mumbai, Maharashtra
- Number of investments in D2C startups: 12
- Notable Investments: BharatAgri, Pep
- Sauce.vc:
- Location: Mumbai, Maharashtra
- Number of investments in D2C startups: 12
- Notable Investments: Kreo, XYXX apparels
- Kalaari Capital:
- Location: Bangalore, Karnataka
- Number of investments in D2C startups: 11
- Notable Investments: EloElo, Zluri
- Matrix Partners India:
- Location: Mumbai, Maharashtra
- Number of investments in D2C startups: 10
- Notable Investments: Krutim, InPrime Finserv
- 100X.VC:
- Location: Mumbai, Maharashtra
- Number of investments in D2C startups: 10
- Notable Investments: Buckmint, Sprentzo
- Mumbai Angels:
- Location: Mumbai, Maharashtra
- Number of investments in D2C startups: 10
- Notable Investments: Clensta, Vgenomics
- The Chennai Angels:
- Location: Chennai, Tamil Nadu
- Number of investments in D2C startups: 9
- Notable Investments: Ecoil, MangoPoint
- Saama Capital:
- Location: Bangalore, Karnataka
- Number of investments in D2C startups: 9
- Notable Investments: Mokobara, SuperBottoms
- InfoEdge:
- Location: Noida, Uttar Pradesh
- Number of investments in D2C startups: 9
- Notable Investments: Adda247, Happily Unmarried
- VenturEast:
- Location: Hyderabad, Andhra Pradesh
- Number of investments in D2C startups: 9
- Notable Investments: Ekincare, InviroNext
In conclusion, the surge of Direct-to-Consumer (D2C) startups in India has attracted significant attention and investment from a diverse array of venture capital firms. These VC firms, spanning across major cities like Mumbai, Bangalore, and Gurgaon, demonstrate a strong commitment to fostering innovation and supporting disruptive businesses targeting Indian consumers. With a focus on sectors ranging from e-commerce and healthcare to software and IT, these investors play a pivotal role in driving the growth and success of D2C startups. As India’s entrepreneurial landscape continues to evolve, the collaboration between D2C startups and VC firms is poised to reshape industries and create lasting impact both domestically and globally.
*This article is written by Sagnik Baidya, Sr. Feature Writer & Tech Expert at Indian Startup Times
