Pet care startup Supertails has reached a significant milestone, securing a substantial $15 million Series B funding. The investment round was spearheaded by RPSG Capital Ventures, along with continued support from Fireside Ventures, Saama Capital, DSG Consumer Partners, and Sauce VC, which are existing investors in the company.
The fresh capital injection is earmarked for several strategic initiatives to propel Supertails’ growth trajectory. With a focus on enhancing customer acquisition efforts and bolstering technological advancements, the company is poised to elevate its offerings in the pet care domain. Moreover, Supertails aims to expand its healthcare services, including introducing Supertails Pharmacy, to cater to the evolving needs of pet owners effectively.
In addition to advancing its online presence, Supertails is venturing into offline strategies to cultivate an omnichannel experience for its clientele. This holistic approach underscores the company’s commitment to providing seamless solutions that resonate with pet owners across various touchpoints.
Since its inception in June 2021, Supertails has been at the forefront of addressing the diverse needs of pet parents. Co-founded by Varun Sadana, Aman Tekriwal, and Vineet Khanna, the company offers a comprehensive range of products and services through its intuitive mobile application. From food and accessories to online vet consultations and behaviour training, Supertails is dedicated to simplifying the pet care experience for its users.
The introduction of Supertails Pharmacy further solidifies the company’s position as a full-stack platform, catering to every aspect of pet care. By integrating essential services seamlessly into its ecosystem, Supertails aims to foster greater convenience and accessibility for pet owners nationwide.
Despite the impressive revenue growth, Supertails has experienced increased losses, indicative of the competitive landscape in which it operates. However, the company remains steadfast in its commitment to doubling down on growth initiatives, with an ambitious target of achieving an ARR of Rs 500 crore within the next two years.
With India’s growing pet population and a burgeoning market estimated at $5 billion, Supertails is well-positioned to capitalize on this trend. Competing with industry players such as Heads Up For Tails, Goofy Tails, and JustDogs, Supertails aims to carve out a niche for itself as a leading player in the pet care space.
As the pet care industry continues to evolve, Supertails’ latest funding round underscores its dedication to innovation and customer-centric solutions. With a clear vision and robust financial backing, the company is poised to redefine the standards of pet care excellence in India and beyond.
