Subko Coffee, the Mumbai-based coffee chain, has recently announced a significant milestone in its journey by securing Rs 85.10 crores (approximately $10 million) in a Series B funding round. Leading the investment is NKSquared, backed by the co-founders of Zerodha, with participation from notable existing investors such as Pallavi and Srinivas Dempo, Jay Mehta, Gauri Khan Family Trust, and John & Priya Abraham.

This fresh infusion of capital comes at a crucial juncture for Subko Coffee, as it aims to expand its footprint further and consolidate its position in the highly competitive coffee industry. The funding round, which values Subko Coffee at Rs 286.92 crores ($34 million) post-money, underscores investor confidence in the brand’s growth potential and business strategy.

According to sources familiar with the deal, NKSquared has spearheaded the funding round by contributing Rs 70 crore, with the remaining Rs 10 crore coming from other investors. NKSquared has also acquired a 25% stake in Subko Coffee, signalling a strategic partnership for mutual growth and success.

Subko Coffee, known for its eclectic blend of caffeinated beverages, baked goods, and coffee roasters, has been on a trajectory of rapid expansion fueled by consumer demand and investor interest. The company’s appeal extends beyond its product offerings, with celebrity endorsements like Gauri Khan and Tiger Shroff further bolstering its brand image and visibility.

The recent funding will enable Subko Coffee to accelerate its growth initiatives, including expanding its retail presence, enhancing its product offerings, and investing in marketing and technology infrastructure. With a strong focus on customer experience and product quality, Subko Coffee aims to carve a niche in a market dominated by established players and emerging challengers.

Despite stiff competition from brands like Third Wave Coffee, Blue Tokai, and Rage Coffee, Subko Coffee has distinguished itself through its innovative approach, superior quality, and customer-centric ethos. The company’s robust financial performance, with revenue surging 94% to Rs 13.57 crores in FY23, underscores its resilience and potential for sustained growth.

As Subko Coffee embarks on the next phase of its journey, fueled by the support of investors like NKSquared and a dedicated team, the company is poised to redefine the coffee experience for consumers across India. With a blend of passion, innovation, and strategic vision, Subko Coffee is well-positioned to emerge as a formidable player in the coffee industry’s ever-evolving landscape.