Serial entrepreneur Priyanka Gill, former Venture Partner at Kalaari Capital and Co-Founder of the Good Glamm Group, has announced the launch of COLUXE, a luxury lab-grown diamond (LGD) brand.
COLUXE has secured funding in its angel round, though the investment amount remains undisclosed. The brand aims to redefine contemporary jewellery with an extensive collection that includes solitaire rings, pendants, earrings, tennis bracelets, necklaces, and thematic collections based on zodiac signs, gifting, and manifestation. The brand will also introduce exclusive COLUXE signature pieces.
What sets COLUXE apart is its technology-driven approach, leveraging AI for customisation and multi-use settings, allowing customers to personalize their jewellery like never before. The company also claims seamless integration across flagship stores and digital platforms for an enhanced shopping experience.
The brand is set to launch digitally in mid-2025, with plans for flagship retail expansion. With India’s fine jewellery market valued at $50 billion, COLUXE aims to establish itself as a significant player.
In the competitive lab-grown diamond space, COLUXE will go head-to-head with brands like Fiona Diamonds, Limelight Lab Grown Diamonds, and Jewelbox. Additionally, Aditya Birla-backed GIVA has also ventured into the segment with its LGD jewellery line.
With a fusion of innovation and luxury, COLUXE is poised to make a mark in the evolving fine jewellery landscape.
