Pilgrim Secures ₹200 Crore to Expand Offline Presence and R&D

Beauty and personal care D2C brand Pilgrim has raised ₹200 crore ($23 million) in a mix of primary and secondary funding. The round saw participation from existing investors Narotam Sekhsaria Family Office (NSFO), Vertex Ventures SEA, Sattva Family Office, and Mirabilis Investment Trust, alongside new investors Vertex Growth Fund and Anicut Equity Continuum Fund.

This fresh capital will fuel Pilgrim’s expansion into offline distribution and bolster its R&D capabilities, the company announced in a press release. Already profitable in the online segment, Pilgrim aims to leverage this funding to establish a strong omnichannel presence.

The company’s valuation has now surged to approximately ₹3,000 crore ($350 million) pre-money, with total funding to date reaching nearly $50 million.

Pilgrim’s Growth and Future Plans
Founded in 2019 by Anurag Kedia, Pilgrim offers over 90 SKUs across face care, hair care, skincare, and fragrances. The brand serves customers across 25,000+ pin codes and formulates its products using globally sourced ingredients from France, Korea, Spain, Australia, the Amazon Rainforest, and Swiss glaciers.

Currently, Pilgrim operates 10 exclusive brand outlets (EBOs) in Mumbai, Bengaluru, and Hyderabad, with plans to open 10 more by the end of the year. This expansion marks a significant step in its offline retail journey, complementing its already strong digital footprint.

Picture of R. Chandra

R. Chandra

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