E-commerce furniture and home decor giant Pepperfry has announced the elevation of Madhusudan Bihani to the role of Chief Financial Officer (CFO). With nearly 20 years of experience in finance, corporate compliance, taxation, and auditing, Bihani’s expertise will play a crucial role in guiding the company through its next phase of growth and expansion.

Bihani’s journey at Pepperfry began in 2019 when he joined as Assistant Vice President of Finance. His strategic contributions and leadership capabilities quickly earned him a promotion to Vice President of Finance in 2021. Before joining Pepperfry, Bihani spent over a decade at FMCG giant Kraft Heinz, where he honed his skills in financial management and corporate compliance.

Throughout his tenure at Pepperfry, Bihani has been instrumental in driving the company’s growth trajectory by improving profitability, streamlining financial operations, and establishing strong compliance frameworks. His efforts have directly supported the company’s operational efficiencies, ensuring a robust financial foundation for future success.

As CFO, Bihani will oversee corporate strategy, financial planning, operations, fundraising initiatives, and legal affairs, with a focus on advancing Pepperfry’s long-term goals. His leadership is expected to be a key factor in executing the company’s vision for growth and sustainability in a competitive e-commerce landscape.

Ashish Shah, co-founder and CEO of Pepperfry, expressed his confidence in Bihani’s leadership: “Madhusudan’s experience, combined with his strategic and leadership capabilities, will be critical in helping us execute our vision for the future. His contributions have been invaluable in strengthening our financial foundation, and we look forward to the continued impact.”

Pepperfry’s appointment of Bihani marks a significant step toward reinforcing its position in the e-commerce furniture and home decor space, aligning with its mission to scale operations and enhance customer experience.