NuvoRetail, a prominent player in eCommerce marketing and analytics, has successfully raised $350,000 in funding to advance its cutting-edge AI-ML platform, Enlytical.ai, and fuel its global expansion strategy.
Vishal Sharma, Founder & CEO of NuvoRetail, expressed his enthusiasm for the company’s future, stating, “Securing this funding marks a pivotal milestone for NuvoRetail. Our mission has always been to equip e-commerce businesses with cutting-edge tools and strategies. With this investment, we are poised to broaden our global presence, enhance our AI capabilities, and continue leading the way in e-commerce marketing innovation.”
Enlytical.ai is a sophisticated AI-ML-powered platform designed to automate e-commerce bids, deliver actionable insights, and streamline reporting across multiple platforms. The platform’s unified dashboard allows brands to monitor key performance indicators (KPIs) such as sales, marketing, portfolio management, content, supply chain management, pricing, and customer loyalty, all from a single interface.
The platform’s standout feature is its AI-driven media spend optimization engine, which leverages advanced algorithms to analyze campaign performance and optimize budget allocation. This ensures higher returns on investment (ROI) by minimizing wasteful spending and maximizing audience engagement based on retail readiness signals.
Enlytical.ai also offers advanced digital shelf measurement, on-shelf analysis, and competition benchmarking tools. These features empower businesses to track competitors’ strategies, pricing, and product offerings in real time, enabling data-driven decision-making to increase market share and ROI.
With this new capital injection, NuvoRetail is well-positioned to enhance its AI-driven capabilities, foster technological innovation, and solidify its leadership in the e-commerce analytics market as it expands its global footprint.
