Industry veteran Manuj Agarwal has made a strategic move, joining India’s largest IP and live event conglomerate, EVA Live as its new Chief Executive Officer. The appointment marks a significant development in the Indian concerts and live events landscape, as Agarwal brings a wealth of experience and leadership to the rapidly expanding company.
Previously at the helm of Percept Live as Chief Executive Officer, Agarwal has a proven two- decade strong track record of success in the music, sport, media and entertainment industry. His career spans prominent roles at industry giants such as Balaji Telefilms, Sahara TV, Zee TV, Marico, and the Walt Disney Group.
In his new role at EVA Live, Agarwal will be instrumental in shaping the company’s future growth trajectory in the live event and concert business. His responsibilities will include expanding the company’s footprint across India, Asia, and the Middle East, while also providing strategic direction to EVA Live’s IP business, managing and leveraging the IP’s currently owned by the company and conceptualizing and fostering the development of new innovative and engaging intellectual properties for the company.
EVA Live founded in 2023 by the ‘IP Man of India’, Deepak Choudhary has established itself as a dominant player in the Indian live event and entertainment industry. Through Eva Live, Deepak aims to build experiences across communities. With a portfolio of successful events like Bollywood Music Project, Social Nation, Windmill Festival, India Games Expo, Edutainment Show, and Big Boys Toys, the company is poised for further expansion into large-scale global tours and concerts.
Deepak Choudhary, Founder & Managing Director, EVA Live states, “A huge welcome to Manuj Agarwal to the EVA Live family. With several existing projects in the pipeline, his experience and knowledge will greatly enhance our existing team to propel and drive our live event business and concert development strategy to the next level.”
Manuj Agarwal, CEO, EVA Live states, “EVA Live is a world-class company with a proven track record of establishing industry-leading intellectual properties that artists and fans love, and I’m thrilled to be joining at a time of immense opportunity and growth.”
Vinod Janardhan, Director, EVA Live states, “Innovation is the heartbeat of EVA Live and Manuj Agarwal’s addition to our team will help challenge the status quo and craft groundbreaking live events and experiences that engage, inspire, and leave a lasting impression. Our vision is to redefine the live events and international concerts landscape. We’re committed to creating unforgettable experiences that connect consumers and brands and drive emotional connections.”
Agarwal’s appointment comes on the heels of EVA Live’s announcement of the India leg of Bryan Adams’ ‘So Happy It Hurts’ World Tour, solidifying the company’s position as a major player in the concerts market.
The coming together of Manuj Agarwal and Deepak Choudhary combined expertise and knowledge is expected to drive significant growth and innovation in the coming years in the media and entertainment landscape.
