Nazara Technologies’ subsidiary, Datawrkz, has announced the complete acquisition of Space & Time, a leading UK-based growth marketing agency, for approximately Rs 52.3 crore ($6.2 million). The transaction, completed through a mix of cash and stock, underscores Datawrkz’s strategic intent to bolster its presence across Europe and North America, enhancing its influence in the global digital advertising space.
The deal is set to create a powerful synergy by combining Space & Time’s extensive expertise in growth marketing, media strategy, and technology services with Datawrkz’s stronghold in programmatic advertising technology. This collaboration is expected to provide a comprehensive range of advanced digital advertising solutions, particularly targeting growth in the European and UK markets.
By integrating Datawrkz’s technology, Space & Time will gain the capability to run more efficient and effective campaigns, paving the way for expanded growth opportunities across its primary markets in Europe and North America. The partnership aims to amplify the impact of digital campaigns, ensuring clients achieve broader reach and improved marketing efficiency.
Datawrkz, founded in 2013 by Senthil Govindan, has been at the forefront of driving digital advertising innovation, helping clients achieve user growth and revenue optimization. With operational bases in the US, India, and Singapore, the company has been pivotal in deploying cutting-edge programmatic advertising tools that boost campaign performance and advertiser returns.
Founded in 2000, Space & Time has built a robust portfolio serving clients across multiple industries with tailored media and technology solutions. The agency’s focus on flexible client engagement and growth-driven strategies has solidified its reputation as a leader in its sector.
This acquisition represents a significant milestone for both Datawrkz and its parent company, Nazara Technologies, as it strengthens its collective capability to cater to the ever-evolving needs of the global digital advertising ecosystem. The move not only expands their operational footprint but also aligns with their ambition to be key players in the international marketing landscape.
