Expanding its Horizons in Natural Personal Care
Nat Habit, the natural personal care direct-to-consumer (D2C) brand, has secured $10.2 million in its recent Series B funding round, with Bertelsmann India Investments leading the charge. This funding comes from the company’s $4 million Series A round in April 2022. Noteworthy participation in the Series B round includes Fireside Ventures, Amazon India Fund, Mirabilis Investment Trust, and Sharrp Ventures.
The latest injection of capital is slated for propelling Nat Habit’s growth initiatives, including venturing into new product categories, making strides into the offline retail segment, conducting research and development, and bolstering its talent pool, according to an official statement from the company.
A distinctive aspect of this funding round is Nat Habit’s commitment to allocating $2 million towards providing exits to its early investors, though their identities remain undisclosed. Early backers of Nat Habit include Surge Ventures, Titan Capital, Whiteboard Capital, and a constellation of angel investors, including luminaries such as Neeraj Kakkar, Devendra Chawla, and Suhasini Sampath.
Since its inception in 2019, Nat Habit has positioned itself as a critical player in beauty and wellness, offering various products such as moisturizers, hair oils, face wash, and ubtans. The brand distributes its products through its website and major e-commerce platforms, including Amazon and Flipkart, with direct sales constituting 55% of the total sales.
Currently serving approximately 1.4 million customers and dispatching 15,000 units daily, Nat Habit has established a robust presence, particularly in tier I and II cities, comprising over 70% of its user base. Disclosing an Annual Recurring Revenue (ARR) of Rs 82 crore, Nat Habit has ambitious plans for the future. The company aims to achieve an ARR of Rs 350 crore in the next 24 months, fueling its expansion strategy and comprehensive growth initiatives.
Nat Habit’s success in securing Series B funding reflects the market’s confidence in the brand’s vision and potential, signalling a new chapter in the company’s journey toward becoming a dominant force in the natural personal care D2C landscape.
