Millenium Babycares, a leading direct-to-consumer (D2C) brand, has raised Rs 122 crore (approximately $14.5 million) in a funding round spearheaded by Bharat Value Fund, managed by Pantomath Capital. This significant infusion of capital will be directed toward scaling the company’s manufacturing capacity and enhancing its footprint in general trade and international export markets.
Established in 2015 by Dipendra Bhimsaria and Ramprakash Beria, Millenium Babycares specializes in pant-style diapers, offering products from newborns to XXXL. The company distributes its products through its website as well as leading e-commerce platforms such as Amazon and Flipkart.
Millenium Babycares operates in three distinct segments: baby care, femcare, and adult care. Under the flagship brand “Bumtum,” the company produces baby diapers, while its adult incontinence products and sanitary napkins are marketed under the brands “Elduro” and “Freeme,” respectively.
Headquartered in Indore, the company boasts an impressive production capacity, manufacturing 4 million baby diapers, 500,000 sanitary napkins, and 100,000 adult diapers daily. For the fiscal year 2023-24, Millenium Babycares reported a revenue of Rs 585 crore, reflecting a strong compounded annual growth rate (CAGR) of 53% over the last four years. Additionally, the company generated Rs 150 crore in revenue for the fiscal year ending March 2023.
With this new round of funding, Millenium Babycares is poised to strengthen its position as a prominent player in the baby and hygiene care markets, further accelerating its growth and market reach.
