Livpure, a leading manufacturer of water purifiers and air conditioners, has successfully raised $28 million in a recent funding round. The investment comprises approximately $25 million from M&G Investments through its Catalyst investment strategy and an additional $3 million from Ncubate Capital Partners.
The newly acquired funds will be strategically deployed to accelerate Livpure’s category expansion, enhance product development, and broaden its market presence. This investment aims to meet evolving consumer needs within the home category and expand the company’s offerings.
Founded in 2012 by Rakesh Malhotra and Navneet Kapoor, Livpure provides a diverse range of products including water purifiers, subscription-based purifiers, air coolers, kitchen appliances, mattresses, and sleep accessories.
Livpure faces competition from venture-backed startups like DrinkPrime, which recently raised $3 million led by SIDBI Venture Capital. Other notable investors in DrinkPrime include Omidyar Network India and Peak XV’s Surge. Livpure also competes with established players such as Eureka Forbes’ Acquaguard and ZunPure in the subscription water purifier market.
For the fiscal year ending March 2023, Livpure achieved a 35% increase in operating revenue, reaching Rs 294 crore. Despite a 10% rise in losses to Rs 48.62 crore, the water purifiers segment remained the primary revenue driver, contributing over 80% of total revenue. The company reported a 45% growth across all business segments in Q1 of FY25, indicating robust performance and promising prospects for the ongoing fiscal year.
