In a dynamic shift within the fashion landscape, Direct-to-Consumer (D2C) brands are reshaping how men’s fashion reaches consumers. By eliminating intermediaries, these brands provide unique experiences directly to customers, enhancing accessibility and affordability. Here’s a glimpse into 20 pioneering D2C men’s fashion brands:

Qarot Men

• Founder: Akhil Tambi
• Location: Jaipur, India
• Founded: 2018
• Unique Offering: Qarot Men prioritizes comfort and style for Indian men, offering a diverse range of clothing and accessories. Their focus on amazing designs and affordability sets them apart.

Zobello

• Founder: Sahil Lall
• Location: Delhi, India
• Founded: 2014
• Unique Offerings: Zobello caters to men’s fashion with a wide array of apparel and footwear. Its Canadian roots and Indian manufacturing are reflected in its quality and style.

Snitch

• Founder: Siddharth Dungarwal
• Location: Bengaluru, India
• Founded: 2018
• Funding: Series A, $13.5M
• Unique Offering: Snitch offers internet-first apparel, including a diverse range of clothing in different styles, sizes, and colors, along with the flexibility of bulk orders.

XYXX

• Founder: Siddhartha Gondal & Yogesh Arun Kabra
• Location: Surat, India
• Founded: 2017
• Funding: Series C, $35.3M
• Unique Offering: XYXX specializes in innerwear and loungewear, incorporating moisture-wicking technology and sustainable materials to provide men with both comfort and style.

Almo

• Founders: Muskaan Jain, Abhishek Shah, Chhavi Bhardwaj Kargaonkar, & Subir Ghosh
• Location: Gurgaon, India
• Founded: 2020
• Unique Offering: Almo focuses on premium essentials for men, offering sophisticated designs crafted from skin-friendly and environmentally-conscious fabrics.

Damensch

• Founders: Anurag Saboo & Gaurav Pushkar
• Location: Bengaluru, India
• Founded: 2018
• Funding: Series B, $25.2M
• Unique Offering: Damensch pioneers deodorizing and thermoregulating men’s innerwear and vests, prioritizing innovation and sustainability.

Bombay Shirt Company

• Founder: Akshay Narvekar
• Location: Mumbai, India
• Founded: 2012
• Funding: Series B, $24.8M
• Unique Approach: Bombay Shirt Company pioneers an online custom shirt brand in India, offering personalized formal wear for men. They emphasize quality fabrics, expert craftsmanship, and personalized service. Each piece is meticulously crafted, reflecting individual style and preference.

The Foomer

• Founders: Sachin Sangani, Jignesh Kothari, & Hardik Akbari
• Location: Surat, Gujarat, India
• Founded: 2022
• Unique Offering: The Foomer curates confidence and style through timeless men’s clothing, offering sophistication and exclusivity in every garment.

Hilo Design

• Founders: Sahith Gummadi, Mouna Gummadi
• Location: Hyderabad, India
• Founded: 2018
• Funding: Raised
• Unique Offering: Hilo Design prioritizes inclusivity, creating stylish garments for men of all heights, skin tones, and body types that reflect Indian craftsmanship and affordability.

HeSpoke

• Founders: Prem Shah & Sonal Jain
• Location: Bengaluru, Karnataka, India
• Founded: 2021
• Unique Offering: HeSpoke leverages metaverse technology for fast-fashion trends, offering guilt-free shopping experiences with minimal environmental impact.

Rare Rabbit

• Founders: Akshika Poddar, Manish Kumar Poddar
• Location: Bengaluru, India
• Founded: 2019
• Funding: Seed
• Unique Offering: Rare Rabbit pioneers multi-category men’s fashion with a diverse range of apparel, footwear, and accessories, emphasizing quality and accessibility.

Urban Monkey India

• Founder: Yash Gangwal
• Location: Mumbai, India
• Founded: 2013
• Unique Approach: Urban Monkey India focuses on street-wear accessories, reflecting the underground street culture of India. It offers a wide range of products, from headwear to skateboards, aimed at empowering everyday artists. It celebrates uniqueness and encourages self-expression.

Wrogn

• Founder: Anjana Reddy Tikkavarapu
• Location: Bengaluru, India
• Founded: 2012
• Unique Approach: In collaboration with Virat Kohli, Wrogn offers unconventional fashion that breaks the norm. It provides a blend of casual and formal wear, reflecting individuality and style. Available both online and offline, it makes fashion accessible to all.

The Bear House

• Founders: Harsh Somaiya, & Tanvi Somaiya
• Location: Bengaluru, India
• Founded: 2017
• Unique Approach: The Bear House focuses on redefining men’s fashion with quality, affordability, and timeless elegance. It offers a diverse collection of apparel designed to elevate style without compromising comfort. Emphasizes innovation, sustainability, and community engagement.

VELOCE

• Founder: Akshat Sharma
• Location: Jaipur, India
• Founded: 2021
• Unique Approach: VELOCE specializes in streetwear for men, focusing on big and tall fashion. It celebrates individuality and diversity, offering various products from t-shirts to hoodies. It embraces an unconventional approach to fashion, catering to a broader audience.

Kaapus

• Founder: Vikram Gandhi
• Location: Bengaluru, India
• Founded: 2014
• Unique Approach: Kaapus is an online private label retailer of men’s shirts, offering sports shirts and dress shirts. It provides a try-at-home facility for customer convenience, ensuring a seamless shopping experience. The company prioritizes quality and customer satisfaction.

Andamen

• Founders: Siddharth Suri and Satvika Suri
• Location: Gurgaon, India
• Founded: 2015
• Unique Approach: Andamen provides sustainable fashion for the modern Indian man. With a blending of international sensibilities with an Indian perspective. From shirts to winter wear and more.

Lacquer Embassy

• Founder: Nikhil Sharma
• Location: Delhi, India
• Founded: 2013
• Unique Approach: Lacquer Embassy redefines men’s fashion through artistic finesse. They offer a range of polished-finish shirts and accessories.

Big Banana

• Founders: Brij Bala Gaur and Vasha Singh
• Location: Ghaziabad, India
• Founded: 2015
• Unique Approach: Big Banana provides premium lifestyle apparel for big and tall men. The company aims to design clothes tailored to their customers’ needs, ensuring everyone feels excellent in their attire.

Punjabi Adda

• Founder: Dhanpreet Bevli
• Location: Karnal, India
• Founded: 2019
• Unique Approach: Punjabi Adda is a lifestyle fashion brand catering to the contemporary Indian, offering creative and distinctive fashion. It embraces trends while staying true to cultural roots, providing trendy and unique apparel for the modern Indian.

These 20 D2C men’s fashion brands are not just changing how men shop; they’re redefining the essence of style, comfort, and accessibility in the fashion industry. Innovative approaches and a commitment to customer satisfaction pave the way for a more inclusive and stylish future.