ClearDekho, the affordable eyewear brand that has been making waves since its founding in 2017, has been acquired by the Jaipuria Group in a move that signals exciting growth for the company. While ClearDekho will continue to operate as its brand, it will now be fully managed by the Jaipuria Group, bringing a new level of support and resources to the table.

The deal sees the Jaipuria Group acquiring 100% ownership of ClearDekho, with current shareholders set to exit within the next two years. There are also plans to integrate ClearDekho into the parent company over time as the business evolves. However, the financial details of the deal remain under wraps.

Founded by Shivi Singh, ClearDekho was created with a mission to provide affordable eyewear to those who need it the most, particularly in smaller towns and cities where access to quality eyewear is limited. With a unique blend of online sales and a network of company-operated and franchise-owned stores, ClearDekho has been able to fill a gap in the market for low-cost, quality eyeglasses.

ClearDekho’s big vision is clear: they’re aiming to hit Rs 300 crore in revenue in the next three years and capture 10% of India’s eyewear market within the next five to seven years. While it posted Rs 12.8 crore in revenue for FY24, it did face a loss of Rs 7.13 crore, but that hasn’t dampened their spirits. The brand has been growing steadily, having achieved 3x growth over the past three years. Today, ClearDekho has over 100 stores in more than 50 cities across India, with a strong gross margin of 65%.

What sets ClearDekho apart is its tech-enabled, omnichannel approach. By combining the convenience of online shopping with the tactile experience of physical stores, and focusing on hyperlocal accessibility, the brand has made eyewear more reachable to customers across the country.

For the Jaipuria Group, this acquisition marks a strategic move to tap into the growing demand for affordable eyewear in India. The resources and expertise that come with being a part of the Jaipuria Group will likely provide a significant boost to ClearDekho, helping it scale even faster and bring its products to more people in more places.

As ClearDekho steps into this new chapter, it’s clear that the journey is just beginning. With the backing of the Jaipuria Group, the brand is well-positioned to continue its mission of making eyewear affordable and accessible to millions of Indians, ensuring that vision isn’t a luxury, but a right for everyone.