InMobi, a leading mobile advertising and technology platform, has secured $100 million in debt financing from MARS Growth Capital, a partnership between MUFG Bank and Liquidity Group. This funding is poised to accelerate InMobi’s AI-driven initiatives and support strategic acquisitions aimed at enhancing its mobile advertising solutions.
The company plans to leverage these new funds to offer more immersive and personalized ad experiences to brands and consumers, moving beyond traditional formats. “AI is the cornerstone of our technology. With MARS Growth Capital’s support, we can accelerate our efforts to revolutionize digital interactions and advertising,” said Naveen Tewari, CEO of InMobi.
This financing marks InMobi’s first major fundraising effort in five years. Previously, its mobile-first content platform Glance secured investments from Jio and Google. As India’s first unicorn, attaining the status in 2011, InMobi remains a key player in the mobile advertising landscape, with advanced AI and machine learning capabilities that optimize ad performance across multiple platforms.
Operating in over 165 countries, InMobi continues to expand its global footprint while preparing for an initial public offering (IPO) in India, planned for the second half of next year. The company is reportedly aiming for a $10 billion valuation and intends to shift its corporate domicile from Singapore to India.
With this strategic infusion of capital, InMobi is well-positioned to advance its AI capabilities and solidify its leadership in mobile advertising and user engagement.
