Fintech leader Infibeam Avenues has announced the launch of the CCAvenue SoundBox Max, an advanced point of sale (POS) device tailored to meet the evolving needs of merchants and retailers across India. This all-in-one solution aims to revolutionize the retail payment landscape, offering seamless and secure transactions from a variety of payment methods.

The CCAvenue SoundBox Max is designed with versatility in mind, allowing merchants to accept payments from multiple sources, including UPI, debit cards, and credit cards. The device also supports both static and dynamic QR code payments, as well as contactless (NFC) and chip-based credit and debit card transactions, ensuring a comprehensive payment solution for businesses of all sizes.

In addition to these core features, Infibeam Avenues plans to enhance the SoundBox Max with value-added functionalities such as card EMI and brand EMI options. These enhancements are expected to cater to a wide range of retail sectors, including supermarkets, quick-service restaurants, salons, and fashion boutiques, among others. The device adheres to stringent security and performance standards, being fully compliant with EMV L1, L2, PCI PTS, CE, FCC, and RoHS regulations.

Infibeam Avenues has demonstrated its prowess in the digital payments industry, processing transactions worth approximately Rs 7 trillion (about $86 billion) in FY24. With a client base exceeding 10 million across its digital payments and enterprise software platforms, the company continues to lead the charge in providing innovative payment solutions.

As competition intensifies in the fintech space, with leading companies like Paytm, BharatPe, Razorpay, Pibe Labs, and PhonePe also launching their own soundbox devices, Infibeam Avenues’ introduction of the CCAvenue SoundBox Max positions it as a formidable player in the merchant payment ecosystem. This launch underscores the company’s commitment to driving innovation and enhancing the retail payment experience for businesses across the country.