Hocco, a renowned ice cream business, has successfully raised $12 million (INR 100 crore) in funding, led by Sauce VC and the promoter group Chona family. This significant capital infusion values the company at INR 600 crore and includes contributions from notable angel investors such as Farhan Akhtar and Ritesh Sidhwani.
Ankit Chona, the Founder and Managing Director of Hocco, expressed enthusiasm about the new funding, stating that it will be pivotal in scaling up the company’s production capacity. According to The Economic Times, Hocco aims to leverage this capital to enhance its operational capabilities and penetrate markets beyond Gujarat, which remains one of its primary strongholds.
Chona highlighted the company’s strategic plan to employ rapid commerce to drive this expansion, ensuring a swift and efficient market entry into new regions. This approach is anticipated to significantly bolster Hocco’s presence and customer base across India.
Hocco is not just an ice cream brand; it represents a diversified group of culinary ventures, including Hocco Eatery, 1944 The Hocco Kitchen, Hocco Ready-to-Eat, and Huber & Holly. Each of these ventures reflects the company’s dedication to revolutionizing how people experience food and flavours.
As a legacy brand, Hocco Ice Cream has established itself as a purveyor of premium ice creams, continuously innovating and expanding its offerings to meet evolving consumer tastes. The fresh infusion of capital is set to further solidify Hocco’s position in the market and drive its mission to deliver exceptional culinary experiences.