The Good Glamm Group, a leading content-to-commerce platform, has announced the full acquisition of The Moms Co., marking the culmination of a phased takeover. This milestone follows its recent completion of the Sirona transaction and increased shareholding in Organic Harvest and Winkl.
In October 2021, Good Glamm Group acquired a majority stake in The Moms Co. through a cash-and-stock deal, enabling partial exits for the brand’s founders and complete exits for investors DSG Capital and Saama Capital. Over the last two years, Good Glamm Group acquired the remaining founder-held shares, finalizing its 100% ownership.
Over the integration period, key functions of The Moms Co. were absorbed into Good Glamm Group’s centralized operations. The brand’s founders transitioned out of their day-to-day roles a year after the acquisition, leaving full operational control to Good Glamm’s teams.
Since joining the Good Glamm family, The Moms Co. has experienced significant growth, leveraging the Group’s proprietary content-creator-commerce ecosystem. Its expansion into international markets has been a notable achievement, with retail presence in Carrefour and Lulu stores in the UAE and plans for entry into more global markets underway.
The Good Glamm Group has continued to make headlines since achieving unicorn status in 2021 with a $250 million funding round. With its ambitious plans to go public by Diwali 2025, the Group’s strategy of strategic acquisitions and portfolio diversification positions it as a formidable player in the D2C and content-to-commerce sectors.
This development further strengthens Good Glamm Group’s vision of building a powerhouse of consumer brands fueled by digital content and creator-driven engagement.
