In a dramatic pivot, Hood, the formerly pseudonymous social networking platform, has unveiled its new identity as KnotDating, an AI-powered matchmaking service aimed at professionals seeking serious relationships. This strategic shift marks a significant departure from its previous focus on anonymous online conversations, signaling a move towards fostering deeper, more meaningful connections.
KnotDating distinguishes itself by leveraging behavioral insights and human-assisted matchmaking, promising to go beyond superficial filters and preferences. The platform employs conversational AI to analyze user interactions, aiming to understand genuine human behavior and communication patterns. This approach, according to the company, facilitates the creation of a dynamic environment where compatibility is nurtured through authentic conversations.
“While matrimony platforms rely on filters and preferences, we’re going deeper—using conversational AI to understand real human behavior and communication,” stated Jasveer Singh, co-founder & CEO of KnotDating. “We’re not just building another matrimony app—we’re creating a platform where compatibility grows through conversations. Our focus is on working professionals who are serious about finding a partner—individuals who want to take the lead in their journey before involving their families.”
Initially operating on an invite-only basis, KnotDating plans to soon open its doors to a broader audience, promising to revolutionize the way professionals approach matchmaking. The platform’s founders emphasize the importance of empowering individuals to take control of their romantic journeys, fostering connections that transcend traditional matrimonial norms.
This transformation follows Hood’s earlier iteration as Zorro, a platform that secured approximately $3.2 million in funding from prominent investors, including 3one4 Capital, 9Unicorn Ventures, Vijay Shekhar Sharma, Ritesh Agarwal, Ashish Hemrajani, Kunal Shah, and Ashneer Grover. Founded by Jasveer Singh and Abhishek Asthana, known online as Gabbbar Singh, Hood initially aimed to provide a space for anonymous self-expression.
The transition to KnotDating reflects a strategic response to evolving user needs and market trends. Hood’s team recognized a growing demand for platforms that facilitate genuine, lasting relationships, prompting the shift from anonymous online interactions to a focused matchmaking service. As KnotDating prepares to broaden its reach, it aims to establish itself as a leading platform for professionals seeking meaningful partnerships, powered by the intelligence of AI and the nuance of human connection.
