In a groundbreaking move, the direct-to-consumer (D2C) menswear fashion brand Snitch has secured Rs 110 crore (approximately $13 million) in a Series A funding round. The investment, co-led by SWC Global and IvyCap Ventures, along with support from crucial angel investors, is set to propel Snitch into a new growth phase, marked by advancements in talent acquisition, technology, and implementing a robust offline retail strategy.
Snitch, a notable participant in Shark Tank India Season 2, had previously raised Rs 1.5 crore against 1.5% equity from the esteemed panel of judges, including Anupam Mittal, Aman Gupta, Namita Thapar, Vineeta Singh, Peyush Bansal, and Amit Jain. This Series A funding marks another milestone in Snitch’s journey, showcasing the brand’s ability to attract significant investment and thrive in the competitive fashion landscape.
Established four years ago, Snitch has become synonymous with offering various everyday essentials: formal attire, partywear, leisure wear, and athleisure wear. Notably, the Snitch Plus collection reflects the brand’s inclusive approach, catering specifically to plus-size men.
The recent opening of Snitch’s flagship retail store in Bengaluru has already made waves, complementing its strong online presence through its website and app. Moreover, Snitch strategically leverages third-party marketplaces, including Flipkart and Amazon, to reach a broader audience and enhance its market penetration.
With an ambitious vision for expansion, Snitch aims to establish over 100 offline stores across India by 2028. The infusion of capital from the Series A funding will play a pivotal role in realizing this goal as Snitch focuses on strengthening its offline retail footprint. The brand envisions creating a seamless shopping experience for customers, blending online platforms’ convenience with physical stores’ tactile engagement.
The significance of this funding round goes beyond monetary value; it underscores investors’ confidence in Snitch’s potential to reshape the menswear fashion landscape. As Snitch embarks on this new chapter, the fashion world awaits to witness the brand’s evolution and impact on India’s retail landscape and beyond.
