In recent years, the Direct-to-Consumer (D2C) market in India has witnessed a remarkable surge. These women-centric brands have garnered attention for their unique offerings, competitive pricing, and innovative online marketing strategies. With the ongoing pandemic accelerating the shift towards online shopping, D2C brands have become increasingly relevant and influential in the Indian market. As the digital sphere continues to expand, these brands have swiftly adapted, becoming integral players in India’s retail landscape. In this comprehensive exploration, we delve into the list of over 25 feminine-focused D2C brands in India that demand attention in 2024. These disruptors are not merely reshaping shopping patterns but also fundamentally altering the consumer-brand relationship.

Street9

• Founders: Ketan Jaggi & Rimjhim Jaggi
• Location: Noida, India (Founded in 2012)
• Description: Street9 offers casual and formal apparel for women, including tops, skirts, dresses, and more. With a focus on direct sales through their website and retailers, they provide customers with easy access to trendy and comfortable clothing options.

FS Life

• Founder: Ayushi Gudwani
• Location: Gurgaon, India (Founded in 2015)
• Funding: Series A, $6.28M
• Description: FS Life is an internet-first brand offering multi-category fashion products (Fablestreets, Pinkfort, and March), ranging from precious jewelry to traditional clothing. With a diverse product catalog, they aim to cater to the varied fashion needs of women across different occasions.

FabAlley

• Founders: Shivani Poddar, Tanvi Malik
• Location: Noida, India (Founded in 2012)
• Funding: Series B, $23.2M
• Description: FabAlley is a bold and inclusive western wear brand, providing everything from party dresses to statement accessories. Their focus on catering to Indian women’s evolving fashion needs sets them apart in the market.

Shree

• Founders: Sandeep Kapoor, & Sheetal Kapoor
• Location: Delhi, India (Founded in 2009)
• Description: Shree celebrates women’s beauty with its extensive range of ethnic and contemporary clothing. From traditional sarees to chic dresses, they offer 360-degree wardrobe solutions for every occasion.

Bliss Club

• Founder: Minu Margeret
• Location: Bengaluru, India (Founded in 2020)
• Funding: Series A, $17.2M
• Description: Bliss Club stands out with its range of sportswear exclusively for women, featuring stretch polyester blend materials. Their rewards program and sportswear-focused online blogs add value, setting them apart in the market.

Chique

• Founder: Siddhant Gupta
• Location: Delhi, India (founded in 2016)
• Description: Chique offers contemporary ethnic wear for women, blending traditional and modern designs. With a commitment to quality and elegance, they provide a range of apparel that reflects the sophistication of Indian culture.

Little Box

• Founder: Rimjim Deka
• Location: Delhi, India (Founded in 2018)
• Description: Little Box is dedicated to providing unique and stylish fashion choices for women. Despite being unfunded, they focus on offering trendy and affordable clothing options that resonate with their target audience.

Raisin Global

• Founder: Vikash Pacheriwal
• Location: Surat, India (Founded in 2018)
• Description: Raisin Global specializes in ethnic apparel, offering a fusion of Indian and modern styles. Their commitment to celebrating individuality and confidence through fashion sets them apart in the market.

Suta

• Founders: Sujata Biswas, Taniya Biswas
• Location: Mumbai, India (Founded in 2016)
• Description: Suta specializes in ethnic wear for women, including sarees and ethnic jackets. Their diverse product catalog caters to various occasions, from casual wear to festive attire.

Fashor

• Founders: Vikram Kankaria, Priyanka Kankaria
• Location: Chennai, India (Founded in 2017)
• Funding: Seed, $3.91M
• Description: Fashor is an internet-first brand offering ethnic wear for women. With a wide range of materials and styles, they focus on providing trendy yet affordable fashion choices through their mobile application.

The Loom

• Founders: Aman Goel, & Komal Goel
• Location: Delhi, India (Founded in 2015)
• Funding: Angel, $90.8K
• Description: The Loom’s online marketplace curates handloom clothing and accessories, promoting traditional craftsmanship. With a focus on quality and uniqueness, they offer a diverse range of products, blending traditional elegance with modern tastes.

Yellwithus

• Founder: Divya Gupta
• Location: Delhi, India (Founded in 2018)
• Description: Yellwithus is synonymous with honest and sustainable fashion, offering ethically sourced clothing made from natural fabrics. Their commitment to quality and transparency resonates with environmentally conscious consumers.

Bunaai

• Founder: Pari Choudhary
• Location: Jaipur, India (Founded in 2016)
• Description: Bunaai, an unfunded venture, specializes in ethnic wear for women, offering a wide array of products from tops to kurtas. Their direct-to-consumer model coupled with nationwide shipping and online payment options makes ethnic fashion accessible to all.

Indya

• Founders: Shivani Poddar, Tanvi Malik
• Location: Noida, India (Founded in 2016)
• Funding: Raised
• Annual Revenue: $21.7M
• Description: Indya is an internet-first brand specializing in traditional wear for women. With a focus on accessibility and collaboration with renowned designers, they aim to democratize luxury fashion for their audience.

Lulu & Sky

• Founders: Soumitra Gupta, & Kalyani Chawla
• Location: Delhi, India (Founded in 2016)
• Description: Lulu & Sky is an online retailer offering trendy fashion apparel and accessories for women. With a focus on free shipping and a diverse product range, they aim to provide accessible fashion choices to their customers.

Ragavi

• Founder: Shreyaa Juneja
• Location: Jaipur, India (Founded in 2021)
• Description: Ragavi is a homegrown label known for its experimental textiles and colorful prints. Inspired by the rich heritage of Jaipur, they offer vibrant designs that appeal to modern, fashion-forward women.

Thevasa

• Founders: Himanshu Wardhan, Neha Kalra
• Location: Gurgaon, India (Founded in 2020)
• Funding: Seed, $995K
• Description: Thevasa offers ethnic wear and lifestyle products inspired by Indian art forms. With a focus on showcasing the beauty of India, they provide a unique shopping experience with their captivating collection.

House of Chikankari

• Founders: Aakriti Rawal, Poonam Rawal
• Location: India (Founded in 2020)
• Description: House of Chikankari showcases a variety of clothing, for women’s apparel with a specialty in chikankari craftsmanship. Their online platform offers wearable clothing products, celebrating traditional Indian craftsmanship.

Kosataga

• Founder: Soumya Singh
• Location: Varanasi, India (Founded in 2019)
• Description: Kosataga offers handcrafted eco-friendly ethnic wear for women. From sarees to suits, their products reflect a commitment to sustainability and unique design.

QUA

• Founders: Rupanshi Agarwal, Bharat Agarwal
• Location: Delhi, India (Founded in 2021)
• Description: QUA is an affordable luxury brand offering high-quality workwear for modern working women. With a focus on chic and functional clothing, they aim to promote women’s equality in the workplace and beyond.

House of Moxa

• Founder: Richa Dogra
• Location: Thane, India (Founded in 2021)
• Description: House of Moxa offers ethnic wear for women made from natural fabrics like linen and cotton. With a focus on comfort and quality, they provide stylish clothing options for conscious consumers.

HandMe

• Founder: Radhika Goyal
• Location: Gurgaon, India (Founded in 2021)
• Description: HandMe specializes in handcrafted sustainable casual wear for women. Their eco-friendly approach to fashion and diverse range of comfortable clothing options set them apart.

Ek Katha

• Founder: Madhumita Nath
• Location: Mumbai, India (Founded in 2022)
• Description: Ek Katha is a luxury sustainable ready-to-wear clothing label for women. With a focus on slow fashion and ethical craft practices, they offer contemporary designs rooted in traditional craftsmanship.

The Pink Moon

• Founder: Divya Goenka
• Location: Bengaluru, India (Founded in 2017)
• Description: The Pink Moon is India’s customer-centric plus-size apparel company. With a vertically integrated approach and a wide range of products, they cater to the needs of curvy sizes while prioritizing inclusivity and customer feedback.

The White Tree Studio

• Founders: Alifiya Husain,& Lamiya Basrai
• Location: Nagpur, India (Founded in 2018)
• Description: The White Tree Studio emphasizes eco-friendly ethnic wear for women, showcasing handcrafted kurtas and accessories. Their commitment to sustainability and the use of natural materials sets them apart, catering to the eco-conscious consumer.

These D2C women-centric brands are changing the way women shop for fashion and setting new standards for inclusivity, sustainability, and customer-centricity in the fashion industry. As they continue to evolve and innovate, their influence on the global fashion landscape is expected to grow exponentially in the years to come.