D2C skincare brand Deconstruct has raised Rs 65 crore ($7.7 million) in a funding round led by L’Oréal’s VC fund BOLD, V3 Ventures, and DSG Consumer Partners, with continued support from existing investors Kalaari Capital and Beenext. This marks a significant milestone for the brand, which previously raised $2 million in its seed round in August 2022 from Kalaari Capital’s flagship CXXO program and Beenext.
The latest funding will be utilized to drive product innovation, solidify the brand’s leadership in key segments such as sunscreen and serums, and further establish its expertise in the gentle actives skincare category. Deconstruct also plans to expand into quick commerce and retail channels, enhancing its accessibility across India.
Founded by Malini Adapureddy, Deconstruct focuses on creating skincare solutions for all skin types, including sensitive skin. Its lineup emphasizes beginner-friendly products, such as mattifying, gel-based sunscreens designed to suit India’s hot and humid climate. According to the company, this localized, consumer-centric approach distinguishes it from competitors in a market often influenced by global trends.
“Over the past year, we’ve helped 2 crore+ beginners start their skincare journey in the most remote pin codes. This funding empowers us to singularly focus on building highly effective yet gentle products,” said Adapureddy.
Deconstruct has reported impressive growth, claiming a 1,000% increase in FY25 and achieving an annualized net revenue of Rs 200 crore. For the fiscal year ending March 2024, the company’s operating revenue grew by 2.3X to Rs 15.46 crore from Rs 6.67 crore in FY23. During the same period, it managed to reduce its losses by 33%, bringing them down to Rs 4.9 crore.
With this fresh infusion of capital, Deconstruct is poised to strengthen its foothold in the skincare market and continue its mission of offering simple, effective, and accessible skincare solutions tailored to Indian consumers.
