D2C Insider, a thriving community of over 10,000 direct-to-consumer (D2C) founders, has launched the Super Angels Fund—an operator fund dedicated to fueling innovation in the new-age consumer sector. With a corpus of Rs 25 crore, the fund is set to empower early-stage startups by providing not only capital but also crucial mentorship and strategic guidance from industry veterans.

The Super Angels Fund is supported by over 50 prominent D2C founders, including Aneesh Seth (Dr. Seth’s), Vedang Patel (The Souled Store), Soumya Kant (Clovia), Kunal Bahl (Snapdeal), and Vivek Biyani (Broadway). These industry leaders will play an active role in mentoring the next generation of D2C entrepreneurs.

The fund aims to deploy its capital across 20-25 pre-seed and seed-stage startups, with average investments of Rs 1 crore per company. It also plans to collaborate with other leading funds through its expansive community network to co-invest in promising ventures.

D2C Insider recently launched the third cohort of its flagship Elevate Program, a 12-week hybrid boot camp designed to guide D2C founders. With expert guidance from luminaries such as Aditya Sharma (The Souled Store), Karthik Reddy (Blume Ventures), and Gaurav Khatri (Noise), the program offers a structured approach to scaling D2C startups.

The Super Angels Fund has already made a strong start, completing its first close at Rs 10 crore and investing in nine startups, including Basil, PiknDel, Samosa Party, Crest, Assembly, Futwork, The Solved Skin, Business On Bot, and Snackibl. With this initiative, D2C Insider continues to strengthen its position as a key player in India’s consumer startup ecosystem, providing both financial support and operational expertise to help emerging brands thrive.