Thiruvananthapuram-based fashion label MyDesignation has just bagged $1.25 million (around ₹10.7 crore) in seed funding, giving a major boost to its plans to grow bigger and better. The round was led by Multiply Ventures, with support from Veltis Capital, Sattva Ventures, Dominor Investment Holdings, and Green Trunk Ventures.
Started in 2020 by husband-wife duo Swaroop Krishnan and Gopika B Raj, MyDesignation was born out of a simple idea—make fashion that connects, feels good, and fits into the lives of real people. And clearly, they’ve struck a chord. The brand already has a loyal base of over 500,000 customers, with a repeat purchase rate of 35% every month. Now, the goal is to double that community in the next year.
The fresh capital will go toward hiring new talent, leveling up their tech game, opening more offline stores, and exploring new markets.
What makes MyDesignation stand out in the crowded D2C fashion space? They’ve chosen to stay independent—not relying on third-party marketplaces. That means every product, every package, and every customer interaction is handled directly, giving them complete control over the entire shopping journey.
“We’ve always wanted to build something that feels personal, not just transactional,” said Swaroop Krishnan, co-founder of MyDesignation. “This funding allows us to bring on the right people, improve how we connect with our customers, and physically bring the brand closer to them.”
As they continue to grow, MyDesignation is navigating a competitive space, sharing the spotlight with names like NNNOW, Nicobar, and Yepme. But with a strong sense of identity, a growing community, and now a fresh round of funding, they’re dressing up for something bigger.
