Direct-to-consumer (D2C) footwear brand Yoho has raised Rs 27 crore (approximately $3.2 million) in a pre-Series B funding round. The round was led by Gulf Islamic Investments (GII), with key participation from notable investors such as Rajeev Misra (CEO, SoftBank Investment Advisers), Vijay Shekhar Sharma (CEO, Paytm), Rukam Capital, and Pankaj Chaddah (Founder, Shyft).
This fresh infusion of capital brings Yoho’s total funding to over Rs 47 crore (about $5.6 million). The startup raised Rs 20 crore in a Pre-Series A round in 2022, backed by some of the same key investors—Rajeev Misra, Rukam Capital, and Vijay Shekhar Sharma.
Founded in Delhi, Yoho has rapidly gained traction in India’s competitive footwear market, having sold over 1 million pairs since its inception. The brand has a strong presence on major e-commerce platforms such as Amazon, Flipkart, Myntra, and Tata 1mg, alongside its direct-to-consumer website.
With this latest funding, Yoho plans to fuel its growth by investing in research and development to innovate further in the footwear space. The company is also gearing up to scale its offline presence, aiming to partner with 2,000 multi-brand outlets (MBOs) across tier I and II cities. This expansion will be complemented by the launch of exclusive brand outlets (EBOs), which will integrate AI-powered solutions to enhance customer experience, tackle common fitting issues, reduce returns, and improve inventory management.
In addition to expanding its retail footprint, Yoho intends to grow its product catalog from 100 to 300 styles by 2025, supported by aggressive marketing and community-building initiatives. This multi-pronged strategy aims to boost brand awareness and strengthen its position in the Indian footwear market.
Yoho’s latest round of funding marks a significant milestone in its journey, reflecting investor confidence in its growth trajectory and long-term potential in the evolving D2C space.
