Mumbai-based direct-to-consumer (D2C) food brand WickedGud, co-founded in 2021 by Bhuman Dani, has raised Rs 20 crore in its latest funding round led by Orios Venture Partners. Asiana Fund and existing investors also participated in this round. Earlier in June 2023, the brand secured $250,000 in growth funding from GetVantage. WickedGud has previously been backed by prominent investors, including Titan Capital, Mumbai Angels, and NB Ventures.
The fresh capital infusion will be utilized to expand WickedGud’s distribution network, enhance branding and marketing efforts, and strengthen its core team. Additionally, the company plans to diversify its product range by introducing new flavors, including Korean-inspired variants, to its instant and cup noodles lineup.
WickedGud, known for its mission to “unjunk” India, focuses on offering healthier alternatives to traditional convenience foods. Its products are made with wholesome ingredients and employ innovative steaming and convection air drying (SCAD) technology, ensuring a nutritious and indulgent experience for consumers.
The startup has achieved significant growth, claiming a 5x increase in revenue over the past 24 months. Operating through an omnichannel distribution model, WickedGud’s products are available on major quick commerce and e-commerce platforms and in over 2,000 retail outlets across India. This includes partnerships with more than 400 Reliance SMART Bazaar, Signature, and Freshpik stores.
With this latest funding, WickedGud aims to solidify its position as a leader in the healthy, indulgent food category, driving innovation and expansion to meet growing consumer demand.
