Mumbai-based lab-grown diamond jewellery startup True Diamond has raised $1 million in a seed funding round led by Titan Capital, with participation from Huddle Ventures, Zeropearl Ventures, and angel investors including Ashutosh Valani, Priyank Shah, Aashka Goradia Goble, Mamaearth founder Ghazal Alagh, Abhishek Goyal, and Anmol Jain.

The company plans to leverage this funding to bolster its operations and expand its presence in India. The funds will be used to build a skilled team, onboard jewellery experts, designers, and sales professionals, and open exclusive boutique outlets in Mumbai and Delhi NCR. In addition, True Diamond aims to amplify its branding and marketing efforts to enhance visibility and awareness.

Founded in January 2024 by Parin Shah and Darayus Mehta, True Diamond stands out as a sustainable and innovative brand in the luxury jewellery market. The company offers a wide range of jewellery, including rings, earrings, necklaces, bracelets, mangalsutras, and tennis bracelets, as well as custom-made pieces and men’s collections.

True Diamond’s lab-grown diamonds are crafted using advanced technological processes that replicate the natural diamond formation environment. These diamonds possess the same chemical, physical, and optical properties as natural diamonds but are produced ethically and sustainably, appealing to the growing demand for responsible luxury.

The startup boasts a catalogue of over 5,000 customizable designs and reports a repeat purchase rate of 1.7 times among customers. Available nationwide, True Diamond aims to redefine luxury by offering high-quality, eco-conscious alternatives to traditional diamonds.

With the increasing consumer preference for ethical and sustainable products, True Diamond is well-positioned to revolutionize the jewellery industry while maintaining its focus on innovation, quality, and sustainability.