Vermeil jewellery brand Trisu has raised an undisclosed amount in a pre-seed funding round co-led by All In Capital, JK Tyres, and Amaanta Group. The round also saw participation from angel investors including Himanshu Aggarwal and Sumer Sethi.
Founded by Saloni Chopra in 2023, Trisu offers gold vermeil jewellery featuring 18-karat gold plating that is five times thicker than standard gold plating, using silver as the base metal. The Gurugram-based startup aims to provide high-quality, affordable gold alternatives for individuals aged 30-60, allowing customers to enjoy long-lasting, elegant designs at a fraction of the cost of solid gold jewellery.
Trisu’s top-selling product line includes gold-plated chains, necklaces, and bracelets, with its chains segment driving the bulk of its revenue. The brand, which manufactures its products in Jaipur, has seen significant growth since its launch, achieving 24x growth in eight months and attracting over 5,000 active customers.
The fresh funds will be used to enhance customer acquisition, foster product innovation, and expand market reach. Trisu also plans to increase its presence across online marketplaces, including quick commerce platforms. By 2025, the company aims to generate $1 million (Rs 8 crore) in monthly recurring revenue and open ten stores and five exclusive outlets by 2026.
With its unique plating technique and affordable luxury positioning, Trisu is positioned to tap into the growing demand for accessible yet premium jewellery in India.
