New Delhi, January 14, 2025: SS Tractor Factory Private Limited, known as Tractor Factory, has announced that it has raised ₹4 crore (around $500,000) in funding in a pre-seed round led by early-stage investment firm All In Capital.
Several marquee investors, including Bharat Founders Fund, Devc, and family offices such as Dhingra Partners Prosperity Trust (associated with the Kirloskar Generators family office), participated in the round. Additionally, angel investors like Samir Sood (Founder of Venture Highway), Abhishek Goyal (Founder of Tracxn), Aayush Phumbra (Founder of Chegg), and Puneet Kumar (from Steadview Capital) also joined the fresh investment.
Founded by IIT and IIM alumnus Shailesh Tiwari in 2024, Tractor Factory aims to become India’s leading platform for buying and selling pre-owned tractors and farm equipment to address the uncertainties and risks prevalent in the current market.
The company plans to use the funds to enhance its technology, expand its market reach, and improve customer experience. These efforts will facilitate a smoother transaction process for farmers.
“We have seen the challenges that mid-income farmers meet due to the lack of access to reliable, low-cost tractors, contributing to generational poverty. At Tractor Factory, we aim to address this issue and are pleased to have the support of credible investors who believe in our mission. We aim to generate ₹1000 crores in revenue over the next three years,” said Shailesh Tiwari, who has over a decade of experience in the tractor and farm equipment industry.
He added that the company aims to eliminate the uncertainties involved in transactions, thereby empowering small landholding farmers who often struggle to buy reliable used tractors from broker-driven, unfragmented sources.
Tractor Factory offers an omnichannel marketplace that caters to farmers’ mechanization needs by making buying and selling used tractors more accessible and affordable.
On the rationale for investing in Tractor Factory, Kushal Bhagia, Founder of All In Capital, said, “India is largely an agri-dominated economy. However, more than 95% of farmers in the country fall under the middle-income category and do not have the resources to buy new tractors, thus limiting their production capacity. Tractor Factory is solving this major problem and addressing the vital needs of small farmers nationwide.”
To this, Samir Sood, Founder of Venture Highway added, “Pre-owned tractors constitute a $10B market in India that remains untapped and unorganized. Shailesh and his team at Tractor Factory possess a remarkable understanding of this sector, positioning themselves to lead the transformation of the landscape for farmers.”
