The Pant Project, a direct-to-consumer (D2C) fashion brand specializing in custom-made and ready-to-wear pants, has successfully raised $4.25 million in a Series A funding round. This round was spearheaded by Sorin Investments, a venture capital fund established by former KKR India CEO Sanjay Nayar.
The funding round also attracted significant investments from MGA Ventures, Huddle, Dexter Ventures, Indian Silicon Valley, and a host of experienced angel investors including Arjun Vaidya, Avni Biyani, Nikhil Bhandarkar, and Vijay Taparia.
Having operated as a bootstrapped company since its inception, The Pant Project aims to utilize the newly raised capital to enhance its team, technological capabilities, brand visibility, and retail store footprint. “The proceeds will be used to grow our team, tech capabilities, brand awareness, and retail store presence,” stated the company in a press release.
Founded in 2020 by Dhruv Toshniwal and Udit Toshniwal, The Pant Project is a digitally-native brand that caters to the diverse body sizes of the Indian market with custom-made pants. In 2023, the company expanded its strategy to include both custom-made and ready-to-wear pants, adopting an omnichannel approach to reach a wider audience. The brand now offers an extensive range of over 250 styles, including formals, chinos, jeans, cargos, joggers, power stretch knit pants, luxury linens, and wool, catering to both men and women.
The Pant Project has reported that 65% of its revenue comes from its website, highlighting the strength of its direct sales channel. Additionally, the brand has established a presence on major online marketplaces such as Amazon and Myntra and operates physical stores in Mumbai and Bengaluru. To date, The Pant Project has served over 100,000 customers in just four years.
Looking ahead, the company plans to expand its physical retail presence across India and broaden its product line to include more casual and athleisure options. This expansion is aimed at capturing a larger share of the bottom wear market and enhancing customer convenience by providing more shopping avenues.
With this new funding, The Pant Project is poised for significant growth, leveraging its strong digital foundation and expanding its reach both online and offline to meet the evolving needs of its customers.
